Event Production Show buoyed by decade of events

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The organiser of The Event Production show claims this year’s event will be its most successful yet as the contractor and supplier industry gears up for years of increased opportunity off the back of more high-profile UK events.In an opening speech at this year’s event at Olympia, Ocean Media portfolio director Andy Gibb and Visit London head of event solutions, Zanine Adams, pointed to a decade of opportunity buoyed by a series of internationally important events. The first cab off the rank is the April Royal Wedding, which is expected to bring 600,000 people to London, Adams said. Other events include the London 2012 Olympics, Diamond Jubilee, 2014 Commonwealth Games, 2015 Rugby World Cup and multiple summer festivals.“The events industry is a growing market and one that offers our exhibitors expanded opportunity,” Gibb told EN. He added this year’s show attracted a record 5,000 pre-registered visitors.This year’s Event Production Show runs from 2 to 3 February and is the second to be held in Olympia’s Grand Hall. According to Ocean, 34 per cent of visitors on the first day exercised budgets exceeding £500,000, while 25 per cent boasted a buying power of between £100,000 and £500,000. Alongside over 200 exhibitors, the show has several new features such as two seminar theatres, an Event Technology Zone, live entertainment and a central Bamboo Bar. Highlights on the speakers’ programme included music promotion and live events guru Harvey Goldsmith, who delved into key industry issues such as health and safety, ticketing, legislation and technology. Any news? Email exhibitionnews@mashmedia.net
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