Event UK opens for business at Birmingham NEC
21-Sep-10by Annie Byrne
A new venue in Newquay, Lusty Glaze, received a business dividend within an hour of the Event UK show opening today in Birmingham.Despite some big gun destinations missing from the exhibitor list this year, Show Director Alison Willis was pleased with the opening, telling EN: "Pre-registrations for the show are up and it is so far, so good. We are looking forward to some terrific keynote speakers and a full education programme".At the show's first presentation, VisitBritain's Head of Business and Events, Simon Mills, announced the national tourism agency's full marketing backing for Britain for Events 2010, the rebranded National Meetings Week that takes place 18-24 October.Mills expects the 2010 PR campaign to come in ahead of last year's PR value, estimated at £757,338. VisitBritain will fully fund the PR campaign, which will be run in conjunction with the Davies Tanner agency. Asked whether the government budget cuts would affect the marketing plans, Mills told EN: "The marketing campaign was budgeted for before any government cuts were announced. For us, it is business as normal until told otherwise."Mills outlined four main aims of the campaign :- To encourage businesses to hold meetings and events in the UK- To promote the value of business tourism to UK plc- To speak on behalf of the UK business tourism industry- To attract inbound businessThe highlight of the Britain for Events week will be a meeting, run in conjunction with the Business Visits and Events Partnership, 20 October, with MPs at the House of Commons. The meeting will see BVEP's new events manifesto launched officially to over 300 MPs, many with large venues and meetings industry business in their constituencies.