EventCity plots first phase of its exhibition overhaul

Twitter Facebook Google+ LinkedIn
EventCity staff are commencing on a long-term strategy to improve the venue’s exhibition facilities and branding from April. As reported first in EN, EventCity is a new 25,000sqm exhibition space launched by The Peel Group alongside Manchester’s Trafford Park retail district. The former Argos warehouse is currently running as the Museum or Museums but hosts its first commercial show, Great Days Out, on 5 March. A rebranding campaign online and on-site to EventCity will begin in March.  EventCity sales manager Sarah Mills told EN work to drop electricity through the roof and down to Halls 1, 2 and 4 is scheduled from April, in addition to a new main foyer for its 5,850sqm Hall 4. Longer-term, the larger Hall 3 will be renovated to introduce amenities, administration and catering areas. Once completed, it will provide organisers with about 10,000sqm of separate space opening up onto Hall 4. According to Mills, EventCity’s unique operational proposition to organisers will be free Wi-Fi on-site, complimentary car parking with over 3,000 dedicated venue spaces and competitively priced power.  “We realise power costs is the main bugbear for contractors, so we’re talking to three big players in the industry at the moment for services here,” Mills said.  The EventCity team is also in discussions to host a range of consumer and trade show events from regional and London-based organisers. Mills said approximately 20 per cent of shows confirmed so far were launch events, while several others had previously only run in London. “We’ll be able to host shows of all sizes and are seeing interest from both consumer and trade show organisers,” Mills said. “Once we have held a few exhibitions, we’ll know more about their needs and the right timing for rolling out other additions.” Although the new exhibition space in Manchester has raised questions about potential competition with Manchester Central, Mills saw no reason why the two facilities couldn’t be complementary.  “We’re not interested in conference business and will be promoting ourselves as a flexible exhibition space,” she added. “Ultimately, it’s all about bringing more footfall to the Trafford Centre.”  
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Searcys collection launches event showcase

Searcys collection launches event showcase

Searcys, a collection of UK restaurants, bars and venues, has announced a series of summer pop-ups and event spaces designed to showcase several of its 29 venues.
Circdata reveals launch of new Organiser Portal

Circdata reveals launch of new Organiser Portal

Event registration specialist Circdata has announced the launch of its Organiser Portal, as part of the new Fusion 2.0 event technology platform.
Blackhawk to sell off Grass Roots Meetings & Events division

Blackhawk to sell off Grass Roots Meetings & Events division

California-based Blackhawk Network intends to sell the Meetings & Events division of Grass Roots, a company it acquired in 2016 for a reported US$118m.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by Richard Jarvill

My Working Life by Richard Jarvill

The managing director of JMT talks furniture and floorcoverings, his first foray into events and being an extra in a Brad Pitt film.
2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

This time, it’s personal

This time, it’s personal

Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
The price of free speech?

The price of free speech?

RefTech’s Simon Clayton says letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped.
Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.