EventCity plots first phase of its exhibition overhaul

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EventCity staff are commencing on a long-term strategy to improve the venue’s exhibition facilities and branding from April. As reported first in EN, EventCity is a new 25,000sqm exhibition space launched by The Peel Group alongside Manchester’s Trafford Park retail district. The former Argos warehouse is currently running as the Museum or Museums but hosts its first commercial show, Great Days Out, on 5 March. A rebranding campaign online and on-site to EventCity will begin in March.  EventCity sales manager Sarah Mills told EN work to drop electricity through the roof and down to Halls 1, 2 and 4 is scheduled from April, in addition to a new main foyer for its 5,850sqm Hall 4. Longer-term, the larger Hall 3 will be renovated to introduce amenities, administration and catering areas. Once completed, it will provide organisers with about 10,000sqm of separate space opening up onto Hall 4. According to Mills, EventCity’s unique operational proposition to organisers will be free Wi-Fi on-site, complimentary car parking with over 3,000 dedicated venue spaces and competitively priced power.  “We realise power costs is the main bugbear for contractors, so we’re talking to three big players in the industry at the moment for services here,” Mills said.  The EventCity team is also in discussions to host a range of consumer and trade show events from regional and London-based organisers. Mills said approximately 20 per cent of shows confirmed so far were launch events, while several others had previously only run in London. “We’ll be able to host shows of all sizes and are seeing interest from both consumer and trade show organisers,” Mills said. “Once we have held a few exhibitions, we’ll know more about their needs and the right timing for rolling out other additions.” Although the new exhibition space in Manchester has raised questions about potential competition with Manchester Central, Mills saw no reason why the two facilities couldn’t be complementary.  “We’re not interested in conference business and will be promoting ourselves as a flexible exhibition space,” she added. “Ultimately, it’s all about bringing more footfall to the Trafford Centre.”  
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