Eventia survey estimates UK conference and business events worth £18.8bn

Twitter Facebook Google+ LinkedIn
A new survey by industry association Eventia estimates the economic impact of the UK conference and business events market to be worth £18.8bn. The 2010 ‘UK Events Market Trends Survey’ (UKEMTS) comes from a supply-side perspective, and is based on data supplied by a sample of 403 venues from across the UK. The £18.8bn includes spend at venues and in the wider destination by delegates and organisers and is further confirmation of the vital importance and scope of the events sector to the national economy. Other key findings include:  There were an estimated 94m attendances at events in 2009 (an estimated 1.32m events with an average attendance of 71 people) There was an average of 379 events per venue in 2009, down slightly on 2008 (391 events per venue). Hotels and conference/training centres typically hosted more events than other types of venue, with hotels accounting for 61 per cent of all business events A further tightening of budgets and a highly price-sensitive market manifested in: more negotiation on rates; shopping around by event organisers seeking better value for money; reduced spend on catering; organisers opting for room-only rather than day delegate packages; and increased use of in-house facilities Shorter lead times for bookings. Events are most commonly booked two to eight weeks in advance (36 per cent) The average duration of events (1.6 days) remained similar to previous years, although two in three events lasted for only one day or less Venues are more optimistic about business prospects than a year ago. 65 per cent of respondents are planning to invest in their property in 2010, nine per cent spending in excess of £1m. Even so, 35 per cent of venues are not planning any investment in 2010 Eventia CEO, Izania Downie, described the survey as “a crucial barometer of what’s happening in the events sector. Eventia has now been able to provide a robust estimate for the value of our sector, something the industry has long needed. We shall be using this figure and the other market intelligence revealed in this survey for education, marketing and advocacy purposes.” The 2010 UKEMTS survey was carried out on behalf of Eventia by Tony Rogers (of Tony Rogers Conference and Event Services) and Richard Smith (of TEAM Tourism Consulting). Copies of the survey, priced at £175, may be ordered from Eventia (www.eventia.org.uk)   
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The art of brewing

The art of brewing

If you’re having a dry January, look away. Thirsty ale lovers read on for a taste of the upcoming Manchester Beer and Cider Festival.
Last Word with Ed Tranter

Last Word with Ed Tranter

The managing director of MA Exhibitions on his ocean blue Gibson Les Paul, wanting a licence to kill and being pen pals with the Queen.
My Working Life by Thomas Standley

My Working Life by Thomas Standley

The managing director, Technology, CloserStill Media on being an Essex boy with a Suffolk twist, his love of cooking and having a potty mouth.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.