Events iPhone and iPad app used by 400 EAACI visitors

Twitter Facebook Google+ LinkedIn
Propeller Mobile’s events app (application), designed for Apple’s iPhone and newly-introduced iPad, has so far been used by over 400 visitors at the European Academy of Allergy and Clinical Immunology (EAACI) annual congress, held in London 5-9 June. The app was developed for events organiser Congrex to be used throughout its portfolio of events and EAACI was the first event to use it. “Propeller Mobile helped us innovate and provide our first event application to our clients, who were very impressed,” says CEO of Congrex Dr Layth Bunni. “Although we gave them a very tight deadline they stepped up to the challenge and delivered a great product.”The app was used a total of 3,646 times throughout the five-day event, says Propeller Mobile, and is designed as a “pop-up instant social network” for visitors. Once downloaded, they can use an interactive map, view event details and times, receive reminders of key events and interact with speakers and exhibitors by sending instant messages. Users can also create their own digital profiles on the app, promoting themselves to other visitors and exhibitors. The app includes hotel and travel information. A version allowing exhibitors and sponsors to sell products or deliver demos via the app is planned and Propeller Mobile hopes the new service will allow organisers to extract more return on investment (ROI) from face-to-face meetings. Operations director for Propeller Mobile, Ryan Malone, says: “With statistical usage data and user-generated content, Congrex can see exactly what’s popular at the event and what’s not, so it is extremely valuable when shaping future events.”The app will also be used at the international MicroScience conference and exhibition at Excel London from 28 June to 1 July 2010. For further information, see http://www.propellergroup.com/Services/Mobile.html
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Kent Event Centre teams ­up with Best Parties Ever

Kent Event Centre teams ­up with Best Parties Ever

Kent Event Centre has announced a theme of ‘Moonlit in Marrakech’ for its 2017 Christmas party season, created by Best Parties Ever.
Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15 launches 2017 mentoring programme

Fast Forward 15, the programme which aims to champion women working in events and hospitality, is looking for talented event profs to be mentors in 2017.
Tarsus Group acquires Connect Meetings

Tarsus Group acquires Connect Meetings

B2B media group Tarsus Group has acquired 80 per cent of the share capital of US business travel and meetings event organiser Connect Meetings.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.
The talent of a nation

The talent of a nation

Following the launch of Connect16 this year, EN catches up with founder Nicola McGrane on experiencing the essence of Ireland.
EN30/30 Breakfast Club in November

EN30/30 Breakfast Club in November

Tasting the delicacies of ExCeL London’s River Cottage, members of the EN30 gather to discuss recruitment, working from home and the potential death of email.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.