Events iPhone and iPad app used by 400 EAACI visitors

Twitter Facebook Google+ LinkedIn
Propeller Mobile’s events app (application), designed for Apple’s iPhone and newly-introduced iPad, has so far been used by over 400 visitors at the European Academy of Allergy and Clinical Immunology (EAACI) annual congress, held in London 5-9 June. The app was developed for events organiser Congrex to be used throughout its portfolio of events and EAACI was the first event to use it. “Propeller Mobile helped us innovate and provide our first event application to our clients, who were very impressed,” says CEO of Congrex Dr Layth Bunni. “Although we gave them a very tight deadline they stepped up to the challenge and delivered a great product.”The app was used a total of 3,646 times throughout the five-day event, says Propeller Mobile, and is designed as a “pop-up instant social network” for visitors. Once downloaded, they can use an interactive map, view event details and times, receive reminders of key events and interact with speakers and exhibitors by sending instant messages. Users can also create their own digital profiles on the app, promoting themselves to other visitors and exhibitors. The app includes hotel and travel information. A version allowing exhibitors and sponsors to sell products or deliver demos via the app is planned and Propeller Mobile hopes the new service will allow organisers to extract more return on investment (ROI) from face-to-face meetings. Operations director for Propeller Mobile, Ryan Malone, says: “With statistical usage data and user-generated content, Congrex can see exactly what’s popular at the event and what’s not, so it is extremely valuable when shaping future events.”The app will also be used at the international MicroScience conference and exhibition at Excel London from 28 June to 1 July 2010. For further information, see http://www.propellergroup.com/Services/Mobile.html
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Searcys collection launches event showcase

Searcys collection launches event showcase

Searcys, a collection of UK restaurants, bars and venues, has announced a series of summer pop-ups and event spaces designed to showcase several of its 29 venues.
Circdata reveals launch of new Organiser Portal

Circdata reveals launch of new Organiser Portal

Event registration specialist Circdata has announced the launch of its Organiser Portal, as part of the new Fusion 2.0 event technology platform.
Blackhawk to sell off Grass Roots Meetings & Events division

Blackhawk to sell off Grass Roots Meetings & Events division

California-based Blackhawk Network intends to sell the Meetings & Events division of Grass Roots, a company it acquired in 2016 for a reported US$118m.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by Richard Jarvill

My Working Life by Richard Jarvill

The managing director of JMT talks furniture and floorcoverings, his first foray into events and being an extra in a Brad Pitt film.
2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

This time, it’s personal

This time, it’s personal

Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
The price of free speech?

The price of free speech?

RefTech’s Simon Clayton says letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped.
Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.