Excel restructures sales team in overseas target plans
by Annie Byrne
With the aim to enhance its reach in Europe and North America, Excel London is to restructure its sales team. The overseas market currently makes up around 25 percent of the venue’s conference and events business and the restructure is hoped to increase this share ahead of the official opening of the International Convention Centre London Excel in June. To date, over £6m worth of confirmed events business has been announced for the new facility. In the restructure, Samantha Shamkh has been promoted to head of conventions, Andrew Swanston becomes senior account manager for associations and public sector and Tom Crocker to account manager. “The team at Excel has proved an integral part of our sales operations to date and the restructure plans that we have put in place, will ensure that we can continue and build on that success in an overseas market,” says director of conferences and events, James Rees.