EXCLUSIVE: Brand Events launches new Fast & Furious Live

Twitter Facebook Google+ LinkedIn
Fast-and-furious-new-resized.jpg

UK organiser Brand Events Group has signed a new deal with US film giant Universal, to transform the action movie franchise, Fast & Furious, into an adrenaline-fueled live show.

 

From January 2018, Fast & Furious Live will tour around the world over five years, showcasing moments from the eight-film franchise and featuring blockbuster set design, vehicular acrobatics and state of the art technology.

 

“The idea is to create, in theatrical form, the best live stunts from their movies,” Chris Hughes, chief executive officer of Brand Events told EN. “We are the production company, but we have creative control of the production and content together with Universal.

 

“It will be a big special effects production with amazing driving. There will be very real, live and dangerous thrills. We’re recruiting some of the world’s best stunt drivers to create the world’s best stunt-driving circus team and we’re making cars that can do all kinds of amazing things.”

 

The team behind Brand Events’ live events, which include Top Gear Live, CarFest family festivals and Ignition Festival of Motoring, has joined forces with Universal to bring the physics-defying stunts of the Fast & Furious franchise to life, transporting fans straight into the action from the films.

 

“In addition to its arrival as a global live-arena tour, the launch of Fast & Furious Live represents Universal’s significant expansion of our franchises into entertainment channels that are as unexpected as they are innovative,” said David O’Connor, executive vice president, Global Franchise Management and Brand Marketing, Universal Pictures.

 

“By bringing our series to audiences in entirely new formats, we are not simply growing brand portfolios, we are delivering incredibly exciting ways for fans to participate in the worlds our characters inhabit.”

 

 

Car-Lykan-Hypersport-NEW-resized.jpg

After around four years of planning, funding and preparation, Hughes said it wasn’t until late November 2016 that “the whole thing legally clicked, which started the process of actually making the show”.

 

He added: “At a certain level, I think of it as a journey from being a small independent UK exhibition organiser, founded 17 years ago, to ending up doing a Hollywood theatrical deal. It’s a long way from where we started doing UK car shows.

 

“It will be a fast-moving highlights show; a narrative journey through all the movies, and all the big stunts that there have ever been in the movies. There will be a sense of, ‘I don’t believe you can do that, you couldn’t possibly do that for real’, but we’re going to do it.”

 

The organiser will announce the dates and venue in due course.

 

Read more in the March issue of EN, featuring an exclusive interview with Brand Events.

Twitter Facebook Google+ LinkedIn

Related Stories

Less than a week until 2017 EN Awards!

The 11th annual EN Awards are gearing up to be the biggest night of celebration in the exhibition industry calendar, as the clock counts down to Thursday 30 March.

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.

Elsewhere on EN

Less than a week until 2017 EN Awards!

Less than a week until 2017 EN Awards!

The 11th annual EN Awards are gearing up to be the biggest night of celebration in the exhibition industry calendar, as the clock counts down to Thursday 30 March.
Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.