EXCLUSIVE: Brand Events launches new Fast & Furious Live

Twitter Facebook Google+ LinkedIn
Fast-and-furious-new-resized.jpg

UK organiser Brand Events Group has signed a new deal with US film giant Universal, to transform the action movie franchise, Fast & Furious, into an adrenaline-fueled live show.

 

From January 2018, Fast & Furious Live will tour around the world over five years, showcasing moments from the eight-film franchise and featuring blockbuster set design, vehicular acrobatics and state of the art technology.

 

“The idea is to create, in theatrical form, the best live stunts from their movies,” Chris Hughes, chief executive officer of Brand Events told EN. “We are the production company, but we have creative control of the production and content together with Universal.

 

“It will be a big special effects production with amazing driving. There will be very real, live and dangerous thrills. We’re recruiting some of the world’s best stunt drivers to create the world’s best stunt-driving circus team and we’re making cars that can do all kinds of amazing things.”

 

The team behind Brand Events’ live events, which include Top Gear Live, CarFest family festivals and Ignition Festival of Motoring, has joined forces with Universal to bring the physics-defying stunts of the Fast & Furious franchise to life, transporting fans straight into the action from the films.

 

“In addition to its arrival as a global live-arena tour, the launch of Fast & Furious Live represents Universal’s significant expansion of our franchises into entertainment channels that are as unexpected as they are innovative,” said David O’Connor, executive vice president, Global Franchise Management and Brand Marketing, Universal Pictures.

 

“By bringing our series to audiences in entirely new formats, we are not simply growing brand portfolios, we are delivering incredibly exciting ways for fans to participate in the worlds our characters inhabit.”

 

 

Car-Lykan-Hypersport-NEW-resized.jpg

After around four years of planning, funding and preparation, Hughes said it wasn’t until late November 2016 that “the whole thing legally clicked, which started the process of actually making the show”.

 

He added: “At a certain level, I think of it as a journey from being a small independent UK exhibition organiser, founded 17 years ago, to ending up doing a Hollywood theatrical deal. It’s a long way from where we started doing UK car shows.

 

“It will be a fast-moving highlights show; a narrative journey through all the movies, and all the big stunts that there have ever been in the movies. There will be a sense of, ‘I don’t believe you can do that, you couldn’t possibly do that for real’, but we’re going to do it.”

 

The organiser will announce the dates and venue in due course.

 

Read more in the March issue of EN, featuring an exclusive interview with Brand Events.

Twitter Facebook Google+ LinkedIn

Related Stories

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.

Elsewhere on EN

Industry reacts to Manchester Arena attack

Industry reacts to Manchester Arena attack

Following the explosion at Manchester Arena yesterday evening, which killed 22 and injured 59, associations and venues in the events industry have released statements.
AEO and SISO launch Independent Organiser Network

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.
BRICKLIVE to partner with Toys R Us

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.

EN Awards Highlights

silverstream.tv

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.

Latest Features

Students: Pests or guests?

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?
Flying the nest

Flying the nest

Ever thought about going freelance? Do you have what it takes to go solo? Three event professionals tell EN their stories of building their own businesses.
Spreading the word

Spreading the word

With Global Exhibitions Day just a couple of months away, EN asks what three global exhibition associations are doing to celebrate this year.

Latest Galleries

Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.
A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.

Latest Opinions

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.