EXCLUSIVE: Brand Events launches new Fast & Furious Live

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UK organiser Brand Events Group has signed a new deal with US film giant Universal, to transform the action movie franchise, Fast & Furious, into an adrenaline-fueled live show.

 

From January 2018, Fast & Furious Live will tour around the world over five years, showcasing moments from the eight-film franchise and featuring blockbuster set design, vehicular acrobatics and state of the art technology.

 

“The idea is to create, in theatrical form, the best live stunts from their movies,” Chris Hughes, chief executive officer of Brand Events told EN. “We are the production company, but we have creative control of the production and content together with Universal.

 

“It will be a big special effects production with amazing driving. There will be very real, live and dangerous thrills. We’re recruiting some of the world’s best stunt drivers to create the world’s best stunt-driving circus team and we’re making cars that can do all kinds of amazing things.”

 

The team behind Brand Events’ live events, which include Top Gear Live, CarFest family festivals and Ignition Festival of Motoring, has joined forces with Universal to bring the physics-defying stunts of the Fast & Furious franchise to life, transporting fans straight into the action from the films.

 

“In addition to its arrival as a global live-arena tour, the launch of Fast & Furious Live represents Universal’s significant expansion of our franchises into entertainment channels that are as unexpected as they are innovative,” said David O’Connor, executive vice president, Global Franchise Management and Brand Marketing, Universal Pictures.

 

“By bringing our series to audiences in entirely new formats, we are not simply growing brand portfolios, we are delivering incredibly exciting ways for fans to participate in the worlds our characters inhabit.”

 

 

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After around four years of planning, funding and preparation, Hughes said it wasn’t until late November 2016 that “the whole thing legally clicked, which started the process of actually making the show”.

 

He added: “At a certain level, I think of it as a journey from being a small independent UK exhibition organiser, founded 17 years ago, to ending up doing a Hollywood theatrical deal. It’s a long way from where we started doing UK car shows.

 

“It will be a fast-moving highlights show; a narrative journey through all the movies, and all the big stunts that there have ever been in the movies. There will be a sense of, ‘I don’t believe you can do that, you couldn’t possibly do that for real’, but we’re going to do it.”

 

The organiser will announce the dates and venue in due course.

 

Read more in the March issue of EN, featuring an exclusive interview with Brand Events.

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