FISA and VNU partner for business in Belgium

Twitter Facebook Google+ LinkedIn
BELGIUM - Belgian exhibition organiser FISA and Holland’s VNU Exhibitions Europe will join forces to organise exhibitions together in Belgium.BeFair Media, based in Brussels, is a new joint venture that combines FISA’s 50 years of local experience with VNU’s specialisation in visitor marketing activities around exhibitions.The new company will focus on the business-to-business market and plans to launch a number of new events in Belgium beginning with Elektrotechniek Belgie, a Belgian version of the Dutch Elektrotechniek event, which has taken place in the Netherlands for more than 40 years. The event takes place on 17-19 November in the Tour en Taxis complex in Brussels, with FISA contributing market knowledge and contacts with the electro-technical branch.FISA operates predominantly in the construction, home and lifestyle sectors, organising events such as Batibouw, Cocoon, Sfeer and In Wonen, while VNU Exhibitions Europe holds a portfolio of more than 50 exhibition titles, with particular strength in the construction, industrial and IT sectors.VNU Exhibitions Europe’s previous business in Belgium includes staging events such as Infosecurity.be, Storage-Expo.be and VSK Belgie (pictured); future editions of the latter being organised by BeFair Media as a result of the joint venture.VNU Exhibitions Europe’s MD of exhibitions and cross media, John van der Valk, says he sees a “wealth of opportunities” in Belgium.“We are contributing our knowledge and technology,” he says. “In FISA we have a found a partner who knows the Belgium market better than anyone. The combination of both qualities will lead to fantastic exhibitions and we are extremely happy to have entered into this partnership.”Managing director of FISA, Geert Maes, says he has been looking for a partner that has developed innovative and intelligent ways of linking visitors to exhibitors “for quite some time”. “In VNU Exhibitions we have found that partner. Together, and with the help of the latest marketing insights and internet technology, we will be able to organise exhibitions of outstanding quality.”
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Less than a week until 2017 EN Awards!

Less than a week until 2017 EN Awards!

The 11th annual EN Awards are gearing up to be the biggest night of celebration in the exhibition industry calendar, as the clock counts down to Thursday 30 March.
Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.