Food fair bucks tube strike

Twitter Facebook Google+ LinkedIn
The Speciality and Fine Food Fair has reported a leap in visitors across this year’s event, despite fears of attendance being affected by London’s tube strike. The three-day event, which ran at London Olympia from 5-7 September, attracted 7,428 visitors (pending ABC Audit), up three per cent year-on-year, making it the show’s second-largest year on record. Marketing manager, Rob Collins from FreshRM, attributed the rise to higher-than-average attendance on its first Sunday, coupled with a strong finish on the Tuesday in the face of London’s tube strike. “It is a great credit to the stoicism and determination of the fine food community, and the strength of the Fair itself, that even a crippling tube strike could not dampen the enthusiasm for visitors to meet our amazing producers,” FreshRM group event director, Toby Wand, said.The fair also reported a significant increase in new exhibitors this year, with 55 per cent participating for the first time. “It’s not unusual as several exhibitors may be subsidised for one year and not the next,” Collins told Exhibition News. “Food is a very competitive space at the moment…and it’s a product-driven show, so new companies help us out.”According to fair organisers, the success of this year’s Fair was fuelled by the increase in new exhibitors, expanding show features and programme additions. One example was a new ‘Meet the buyers’ section, where exhibitors could showcase their products to the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). The successful pitches will result in exhibitors’ products getting onto the 14m plates of food that will be served during the 2012 Games. The Speciality and Fine Food Fair show has been running for 10 years and experienced steady growth in exhibitor and visitor numbers, Collins said. Last year, it attracted 7,200 attendees, down slightly from the massive 7,850 recorded in 2008 – its biggest year on record. Collins said the decision to increase its square metre floor space and co-locate with the Speciality Chocolate Fair in 2008 prompted the massive spike. This year’s show covered 3,400sqm.“We expected smaller retailers to be vulnerable because of the recession, but that hasn’t happened,” Collins said.The Speciality and Fine Food Fair has been booked back at London Olympia from 4-6 September 2011.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.
F3 secures Watford FC contract

F3 secures Watford FC contract

F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions, the exhibitions arm of media company Mark Allen Group, has appointed LiveBuzz as exclusive registration partner across its entire exhibition portfolio.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.
The talent of a nation

The talent of a nation

Following the launch of Connect16 this year, EN catches up with founder Nicola McGrane on experiencing the essence of Ireland.
EN30/30 Breakfast Club in November

EN30/30 Breakfast Club in November

Tasting the delicacies of ExCeL London’s River Cottage, members of the EN30 gather to discuss recruitment, working from home and the potential death of email.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Paul Byrom: Opportunity knocks

Paul Byrom: Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.