Free stands for ESSA members
04-Dec-09by Annie Byrne
The Event Supplier and Services Association has teamed up with the newly-renamed Excite! show, the Event and Exhibition Show, to give free stands to ESSA members. “We have secured a free shell scheme pod for every member,” says ESSA director, Chris Skeith. “We know that this is an industry first, and may even be the first time an entire association’s membership has been offered such a deal.” Exhibiting members who take up the offer will only have to dress the stand and order stand services. “The reason behind us partnering with ESSA is simple,” says F2F Events, David Lonergan. “The more value the show can deliver to its members, the better engagement they will have with potential buyers, leading to the potential buyers taking bigger and better stands at all events, leading back to bigger and better stands at our show.” He adds that while ESSA members will deliver real value to visitors, “we are of course relying on stand contractors, builders and event suppliers will look to take larger spaces to impress visitors and potential buyers. “2010 is a critical year for the show, but with more worthwhile relationships with the associations and a huge investment in marketing, the show is shaping up to be an amazing experience,” he adds.