Full bodied conference element at London International Wine Fair
by Annie Byrne
Event organiser Brintex is to add a new conference element to its London International Wine Fair (LIWF) exhibition for 2010. The 30th Anniversary LIWF Conference, will take place on 17 May at London Excel and host speakers discussing how to develop a presence in the UK wine market and how to get the best out of the exhibition. “This conference is designed to be a ‘how to do it, nuts and bolts’ affair,” says exhibition director, James Murray. “We hope to ensure businesses that are new to the UK market are fully equipped to tackle this dynamic, yet challenging, market.” Speakers include European director of New Zealand Winegrowers, David Cox, and global wine expert, Jancis Robinson OBE. Delegates will also benefit from a session on how to use social media in marketing campaigns. “We feel this adds value for our exhibitors or visitors and will help to make the exhibition a real success for them,” adds Murray.