Game over for GameOn
18-Nov-09by Annie Byrne
Creative Games Media, organiser of the cancelled GameOn London consumer exhibition, has ceased trading.The show was scheduled to make its first outing in June, but was postponed to November after timing issues. The organiser's parent company, Creative Ventures Group, then restructured its games division to ‘better manage’ its industry events. But according to a spokesperson for the organiser “further funding for the November event fell through shortly thereafter, after which the business must be wound up.” Entertainment retailer HMV was due to sponsor the video gaming exhibition. At the show launch, HMV said 25,000 attendees were expected and its head of games Tim Ellis said: “GameOn London represents a superb opportunity to create a memorable landmark event that will enable us to get even closer to the game-playing customers that we value so much.” The event was due to take place at London’s Olympia Exhibition Centre. New commercial director of Earls Court and Olympia Venues Anna Golden says the event was booked through an independent agency and therefore they did not deal with the organiser directly. “We worked closely with the company's appointed consultants to support them. Unfortunately they were unable to secure the support needed from the industry to make it happen.”The spokesperson for Creative Games says the business had paid a deposit to the venue through a third party for the June event, which was migrated to the November event. “That deposit was not refunded, and by default, means that the business is being wound up.”She adds: “The economic climate of 2009 and short timeline with which the new GameOn London management team took over has proven too challenging to launch a mass-market consumer gaming event of the magnitude and quality that the UK market merits. “Creative Games Media is not trading and will not trade again or run any more events in the future." All ticket holders will be reimbursed from Seatem ticketing agency.