Good Digestion Show announced by UK businesswoman
13-Oct-10by Annie Byrne
A debilitating illness followed by life-changing surgery has persuaded one woman to organise a new exhibition for those suffering from digestive disorders. The national Good Digestion Show, incorporating the IBD Expo and Stoma Central subsidiary brands, will take place at Exec Peterborough on 24-25 June 2011. The annual show is the brainchild of businesswoman, Caroline Bramwell, who suffered from ulcerative colitis for five years before undergoing world-first major surgery last March for a stoma, (a surgically constructed opening in the abdominal wall to pass waste). The show will target others with a stoma, as well as a broader base of digestive problems including irritable bowel syndrome, coeliac and divercular disease, bowel cancer and food intolerances. Highlights will include a fashion catwalk and theatre kitchen, with celebrity chefs, Lesley Waters and Antony Worrall Thompson creating a range of specialty dietary meals such as gluten free or dairy free. The show will also feature seminars and expert opinion sessions. “Many people carry on ‘putting up’ with things because they don’t know what is available to them. But it’s not necessary; I want people to discover that there are many different things that can help and improve their quality of life,” Bramwell said. “We are aiming to bring together patients, the general public, food companies and the professionals. That way all the information people need will be under one roof and plenty of experts on hand to answer questions.”Bramwell told EN she was drawing on her former exhibition PR and marketing skills to develop and market the show. Ex-British Exhibition Contractors Association chair, Lynn Felton, has been brought on as operations manager.The Good Digestion Show will take up 5,500sqm at Exec and can accommodate up to 200 exhibitors. Bramwell said she expected footfall to reach 10,000 visitors, based on estimates of the number of people affected by digestive conditions in the UK, as well as her experience with a two-day food festival two years ago, which attracted 12,000 attendees. Exec was chosen for its accessibility via the train and free parking over London or Birmingham, Bramwell said. “I was conscious of our visitor’s lifestyle, many of who don’t want the anxiety of getting into London,” she added.