Grand Designs Live sees rise in Birmingham attendance

Twitter Facebook Google+ LinkedIn
The organiser for Grand Designs Live in Birmingham, Media 10, has cited an 11 per cent increase in attendance at its three-day Birmingham show and is predicting strong visitor support in London in 2011. The announcement comes despite a dip in attendance at its 2010 sister event in Excel.Media 10 held the fifth Grand Designs Live exhibition at The NEC from 8-10 October. Nearly 500 exhibitors participated, while pre-audited attendance reached 47,283, up from 42,578 in 2009. Media 10 MD Lee Newton told EN its success in Birmingham stemmed from rising acceptance of the Grand Designs TV and exhibitions brand in the Midlands. He said his team also treated the show as a separate entity to the London event. This included localising celebrity content and focusing on Midlands designers.“We have received positive feedback from both visitors and exhibitors and, given the economic climate, it’s clear to see that consumers are investing more in their homes for the future,” Newton said. In contrast, its sister Grand Design Live exhibition at Excel London saw total attendance fall from 105,181 to 90,664 this year, according to ABC audited figures. Newton attributed the drop largely to Media 10’s decision to run the event across nine days instead of 10. He also flagged the impact of the controversial UK election on the show’s PR and media coverage as having an affect. Grand Designs Live London took place on 1-9 May 2010.“I am not at all concerned about the numbers – we know why it happened,” Newton said. “The London show is strong and will rise again in April. If you look at our daily attendance rate, we actually held steady overall, which considering the election, is a positive.” Media 10 also decreased the number of free tickets in the market, Newton said. There were 350,00 people at the organiser’s Grand Design Live and Ideal Home Show exhibitions in London in March/April, while 500,000 people will visit Media 10 shows in 2011 – a significant achievement for seven years in business, he added.  The next Grand Designs Live event takes place at Excel from April 30 – May 8, 2011. Media 10 has also announced it will take the Grand Designs Live exhibition to Australia in 2011.
Twitter Facebook Google+ LinkedIn

Related Stories

AEV publishes Size and Scale Index of Events

The Size and Scale Index of Events (SASiE) has published its latest report analysing the data collected over 2015 from the participating venues and organisers.

SMG Europe appointed operator of AECC

Aberdeen City Council has appointed venue operator SMG Europe to manage the existing Aberdeen Exhibition and Conference Centre (AECC) ahead of the move to its new purpose-built home in 2019.

QEII adds £100m to economy, finds report

The QEII Centre generated £218m of gross UK expenditure in 2015/16, creating a GVA (Gross Value Added) of £100m, according to a new economic impact study.

Elsewhere on EN

Aztec partners with AEO for Masterclass events

Aztec partners with AEO for Masterclass events

Aztec Events has signed an agreement to be official AV provider for the AEO Masterclass events taking place in Birmingham and London in 2017.
StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe celebrates successful 2017 edition  

StocExpo Europe, the international event for the tank terminal industry, is celebrating an eight per cent rise in visitors following its 2017 Rotterdam edition.
Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.
Feeding the five thousand

Feeding the five thousand

Exhibition catering and bars have undergone a transformation in recent years, and it’s not over yet.
A giant awakens

A giant awakens

From flying foxes to show launches, Ed Tranter tells the story of the unconventional world of MA Exhibitions.

Latest Galleries

A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.
EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.