Great British Beer Festival hosts beer trail via Twitter
06-Aug-10by Annie Byrne
Organiser of the Great British Beer Festival (GBBF), the Campaign for Real Ale (CAMRA) has kicked off the festival’s 35th year by hosting what it claims to be Britain’s fastest and longest beer trail, using social networking tool Twitter. Covering almost a thousand ‘beer’ miles from Cornwall, Berkshire, Greater London, Bedfordshire, West Midlands, Derbyshire, Yorkshire and the Highlands, the official ‘London Ale Taster’ Steve Williams spent a total of four hours in live beer tasting seminars with visitors, tasting a selection of ales. The GBBF’s Twitter account @RealAleLive was followed by 850 followers, both at the actual seminar and away from the exhibition, who ‘tweeted’ and ‘retweeted’ about the ales on offer. CAMRA posted commentary from Williams so he could “share his beer knowledge online with participants”.One such tweet was from user @Marktalkscrap: “Just seen vid of @RealAleLive twitter tasting. Fab! Congrats to all production team and all @gbbf. Shame about me in it http://bit.ly/aYemUJ.”“We hoped to capture the diversity and choice of the British beer industry at a time when over 750 breweries are in operation, offering a huge range of tastes and aromas to drinkers,” a spokesperson for the event tells EN. “During the tasting we went out live on BBC British Forces radio for a couple of minutes, which really gave it worldwide coverage, a promising thing to build on when we look to host similar tastings in the future,” they add.Last year, more than 350,000 pints were served to more than 60,000 GBBF visitors. The festival is at Earls Court London to 7 August 2010.