Guinness World Records launches PR for event organisers

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The authority on record-breaking attempts, Guinness World Records, has launched a paid-for, in-house PR service for event organisers.To complement its Adjudication Service, the service will support event organisers who invite a Guinness World Records official to verify their record attempts in the UK, Ireland, US and Canada, starting 1 March. “We’ve seen a growing need in publicity support from our claimants, who realise the marketing value in organising an attempt, but lack right expertise to publicise the event,” says head of adjudications, Andrea Banfi. Banfi adds that, although “the underlying motivation for wanting to break a world record differs vastly among organisers, most companies turn to record attempts as a way to raise awareness of products, charities or other corporate causes”. Between 2008 and 2009, the number of adjudications grew by 44 per cent in the UK and 98 per cent in the US.   Components of the service will include press release writing, distribution, pitching, social media outreach and press management. Guinness World Records was first published in 1955 and is now distributed in over 100 countries and 25 languages.
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