Haymarket holds first combined London Masterchef Live and Wine Show

Twitter Facebook Google+ LinkedIn
Haymarket has reported visitor attendance of 28,768 visitors to its first combined Masterchef Live and Wine Show event at Olympia London. The two shows were held for the first time together from 10 to 12 November across the main Olympia Hall (Masterchef) and the West Hall (The Wine Show). The 2010 pre-audited figure compares with 26,783 visitors (ABC-audited) to the first branded Masterchef Live event in 2009. Haymarket previously ran the event under the BBC Good Food Show moniker. Haymarket acquired The Wine Show in October 2009 and relocated the event from the Business Design Centre in Islington. Given the move, event director, Rebecca Reeves told EN she expected visitors to The Wine Show drop this year from its high of 10,000 visitors, but was pleased with the overall result.Haymarket ran simultaneous marketing campaigns for both audiences to ensure it targeted potential visitors appropriately, Reeves said. It also offered “free entry” to each pre-registered visitor for either Masterchef Live or The Wine Show. The majority of tickets were pre-purchased. The combined Masterchef Live and Wine Show will return to Olympia on 11-13 October 2011. Reeves anticipated some changes to the showfloor due to Olympia’s £20m redevelopment, which kicks off in January 2011. This could include relocating The Wine Show to Olympia 2, but no details have yet been confirmed.Haymarket’s sister BBC Good Food Winter takes place at The NEC from 24-28 November. A range of similar Masterchef features will be included in this year’s Birmingham event such as MasterClasses, the Invention Test and the Masterchef Restaurant.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Mediatec UK merges with CT

Mediatec UK merges with CT

Creative Technology (CT) has announced that, following the acquisition of the company by NEP in January, the UK division of its sister company Mediatec will be merged with the company and rebranded.
AMR and Lippman Connects announce events conference

AMR and Lippman Connects announce events conference

Global events strategy consultancy AMR International and US-based event organiser Lippman Connects have unveiled Transform, a conference for data, analytics and digital in events.
CHS unveils local economic impact

CHS unveils local economic impact

The Conference and Hospitality Show (CHS) contributes over half a million pounds to the local economy, an economic impact study has found.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by Richard Jarvill

My Working Life by Richard Jarvill

The managing director of JMT talks furniture and floorcoverings, his first foray into events and being an extra in a Brad Pitt film.
2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...

Latest Galleries

MOI Global reigns supreme at agency bake-off

MOI Global reigns supreme at agency bake-off

B2B creative agency MOI Global triumphed at ExCeL London’s annual Great Agency Bake Off, which took place on 23 March.
London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.

Latest Opinions

This time, it’s personal

This time, it’s personal

Christine Martin, marketing director EMEA at GES, discusses how the live events industry can get ahead of the mass customisation curve.
The price of free speech?

The price of free speech?

RefTech’s Simon Clayton says letting speakers pay to host sessions might work once, but in the long term visitors will feel disappointed and duped.
Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.