Hospitality show sees visitor spike in the lead-up to the Olympics

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The organiser of Hospitality 2011 is attributing an eight per cent increase in visitor numbers to a host of new features and stronger UK business conditions. According to the MD of organiser Fresh RM Toby Wand, 12,451 visitors attended The NEC-based event (unaudited) alongside 290 individual exhibitors. New features at this year’s show included the CESA Innovation Zone showcasing new catering equipment trends, as well as the buying team from the London Olympic Committee of the Olympic Games (LOCOG) for the 2012 London Olympics. Fresh RM also staged nine Business Mentor Sessions for the first time featuring leaders from the catering, hospitality and design industries. Wand said all were fully allocated with over 100 visitors participating in sessions. A Technovation Showcase demonstrated start-up businesses with applications for the hospitality industry, while national culinary teams from England, Scotland and Wales competed over the three days at La Parade des Chefs, Hospitality’s fine dining restaurant. There was also a live global chef event from Lyon streamed at the show via a massive four-sided screen.“Exhibitor and visitor feedback has been extremely positive and we’re pleased we have been successful in delivering the visitor numbers to create a great show that the hospitality industry so richly deserves,” Wand said. “I believe the show has provided a necessary boost – in what are still challenging times – helping the industry to build a better business.”Fresh RM also reported an increase in visitors for its Speciality and Fine food Fair at Olympia last September, prompted by the Olympics. The result was despite a London tube strike.Are you seeing increased attendance at your event as a result of opportunities for your industry around the Olympics? Email the EN team: exhibitionnews@mashmedia.net
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