Hospitality show sees visitor spike in the lead-up to the Olympics

Twitter Facebook Google+ LinkedIn
The organiser of Hospitality 2011 is attributing an eight per cent increase in visitor numbers to a host of new features and stronger UK business conditions. According to the MD of organiser Fresh RM Toby Wand, 12,451 visitors attended The NEC-based event (unaudited) alongside 290 individual exhibitors. New features at this year’s show included the CESA Innovation Zone showcasing new catering equipment trends, as well as the buying team from the London Olympic Committee of the Olympic Games (LOCOG) for the 2012 London Olympics. Fresh RM also staged nine Business Mentor Sessions for the first time featuring leaders from the catering, hospitality and design industries. Wand said all were fully allocated with over 100 visitors participating in sessions. A Technovation Showcase demonstrated start-up businesses with applications for the hospitality industry, while national culinary teams from England, Scotland and Wales competed over the three days at La Parade des Chefs, Hospitality’s fine dining restaurant. There was also a live global chef event from Lyon streamed at the show via a massive four-sided screen.“Exhibitor and visitor feedback has been extremely positive and we’re pleased we have been successful in delivering the visitor numbers to create a great show that the hospitality industry so richly deserves,” Wand said. “I believe the show has provided a necessary boost – in what are still challenging times – helping the industry to build a better business.”Fresh RM also reported an increase in visitors for its Speciality and Fine food Fair at Olympia last September, prompted by the Olympics. The result was despite a London tube strike.Are you seeing increased attendance at your event as a result of opportunities for your industry around the Olympics? Email the EN team: exhibitionnews@mashmedia.net
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.
F3 secures Watford FC contract

F3 secures Watford FC contract

F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions, the exhibitions arm of media company Mark Allen Group, has appointed LiveBuzz as exclusive registration partner across its entire exhibition portfolio.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.
The talent of a nation

The talent of a nation

Following the launch of Connect16 this year, EN catches up with founder Nicola McGrane on experiencing the essence of Ireland.
EN30/30 Breakfast Club in November

EN30/30 Breakfast Club in November

Tasting the delicacies of ExCeL London’s River Cottage, members of the EN30 gather to discuss recruitment, working from home and the potential death of email.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Paul Byrom: Opportunity knocks

Paul Byrom: Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.