Ideal Home Show reports best attendance in a decade
by Annie Byrne
According to organiser of the Ideal Home Show, Media 10, the show recorded its best ever visitor figures since the turn of the century, with 250,000 people attending over 17 days.This figure is an increase of 100,000 on 2009, despite the show running for seven fewer days."This increase is testimony to all those who worked on the project," says group marketing manager, Rob Nathan. "We also doubled ticket revenues year-on-year. We have taken a brand that was on its knees and turned it into arguably the biggest success story in recent exhibition history."The sales manager of headline sponsor npower, Danny Davies, adds: "This is the most productive show npower has ever been at. Halfway through the show dates, we had already reached over and above our targets."The next Ideal Home Show will run from 11 to 27 March 2011 at Earls Court, London.