IMEX America launches Wild Card program
03-Aug-10by Annie Byrne
Organisers of IMEX America, due to take place in Las Vegas in October 2011, will offer two free Wild Card places, along the lines of the existing programme for the IMEX Frankfurt show. The IMEX Americas Wild Card program is open to emerging destinations, or new venues in such destinations, that have not previously attended an international trade show within the meetings industry. The program includes two free exhibition places plus a full marketing support package. Applicants from North America, South America or the Caribbean must be able to prove they have both the ambition and sufficient infrastructure to support business from the sector. IMEX Group CEO, Carina Bauer, says the new Wild Card programme provides “a terrific opportunity for destinations or venues that have sound experience, perhaps in the leisure tourism sector, but who want to secure business from the meetings and incentive travel market. We have run a similar program at our Frankfurt show for many years and several winners from the past are now well established in the marketplace as a result”. The first IMEX America will take place at the Sands Expo at the Venetian/Palazzo, Las Vegas on 11 to 13 October 2011 and organisers are expecting to welcome 2,000 screened hosted buyers, 80 per cent from the US. IMEX Americas industry partnerships include MPI as strategic partner, plus support from associations DMAI, Site, PCMA, ASAE, ICCA, ACTE and others.