IT show unleashes new version
by Annie Byrne
Reed Exhibitions has announced the rebranding of one of its stable information technology shows for 2010. Storage Expo will now be known as 360º IT: The IT Infrastructure Event and will expand its show content from its current focus on storage. The show will also move from London Olympia to Earls Court. “Over the years, Storage Expo expanded to incorporate cloud, virtualization, information management and infrastructure issues,” says event director, Natalie Booth. “Extensive research with the Storage Expo vendors, IT professionals and end-users has shown that the time is now right for the event to evolve. We want to provide IT professionals with the opportunity to see the full spectrum of technology and education under one roof, under a name that doesn’t sound restrictive.” The event will take place at Earls Court on 22 – 23 September 2010.