Jenson Button helps raise numbers at Autosport International
12-Feb-10by Annie Byrne
Visitor numbers and trade figures at this year’s Autosport International motor racing exhibition are up on last year, aided partly by the presence of current Formula One world champion Jenson Button.Unaudited figures show 83,500 visitors attended the four day exhibition at the Birmingham NEC, which is an 8 per cent increase on 2009. Exhibitors claimed good trading climates, with a 10 per cent rise on reported business done on the show floor."I feel the fact we are at our 20th show helped to instil a sense of solid confidence and history in our visitors," says show director, Ian France. "We also secured Button very early into the last Formula One racing season, which meant we had a top draw attraction to further entice people after he’d completed his trophy winning season."Over two days, Button performed two Q and A sessions, posed for photographs and gave autographs beside one of his Braun GP team cars.General manager of exhibitor Mountune Racing, Roger Allen, said: "We were curious as to how the show would go, and it was better than we imagined. We had some serious enquiries and, overall, it has provided super business."