Lyme develops trio of trade exhibitions

Twitter Facebook Google+ LinkedIn
Media agency, Lyme Media and Events, is making its foray into the trade exhibitions space with three new shows covering sales, remote working and the cycle industry. The three, two-day exhibitions will run back-to-back in the 4,000sqm Jaguar Hall at the Ricoh Arena in Coventry in June 2011. All stands will be shell-scheme only and come as part of a package deal incorporating lighting, electricity, carpets, nameboard, website directory listing and show guide entry. Marketing manager and event manager, Adam Ginty said Lyme’s aim was to level the exhibitor playing field while reducing the cost of participating for small business and franchise owners. “Exhibitions are a fantastic way of marketing; the problem has been the cost element,” he claimed. The three shows are: the Sales Management Expo 2011 (15-16 June); Work From Home Expo (17-18 June); and Cycle Trade Expo (19-20 June). According to Ginty, each was about providing a relevant and new trade exhibition to its segment of the market. All stands at the sales and work from home events will be 3m x 2m and start from £1,450. Exhibitors will only be able to take two stands at each show. Cycle show stand options will be expandable to 20sqm. “It opens up an opportunity to get smaller businesses, or those that haven’t exhibited before, at these shows,” Ginty said. Lyme also has the option to extend the exhibitions space to 6,000sqm.Each exhibition will be supported by a media partner such as Bike Biz. Ginty was also on the hunt for association support to drive seminar content and had already signed up the Institute of Sales and Marketing Management. “We want to ensure content is endorsed by the industry – we’re not doing this to compete with existing events,” Ginty added. Lyme hopes to expand the sales and home events into regional UK roadshows outside the Midlands. In contrast, the Cycle Trade Show was expected to become a national, annual exhibition. Ginty was adamant all would remain trade-oriented and said Lyme had no plans to step into the consumer market in the short-term. The Sales Management and Work From Home expos are expected to attract at least 2,000 visitors across the two days, against the Cycle Trade Show’s 1,000.Lyme Media is owned by Jerry Ramsdale, the founder of the Fastener Fairs UK and European trade exhibitions and a UK regional media mogul. He sold the Fastener Fair portfolio to Mack Brooks Exhibitions Group in February.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Revenue rise for Ascential since IPO

Revenue rise for Ascential since IPO

Events and publishing group Ascential plc has had a ’a good year with strong organic growth’, driven by the launch of new products.
Record breaking 2016 for Event Marketing Solutions

Record breaking 2016 for Event Marketing Solutions

Global roadshow specialist Event Marketing Solutions (EMS) has announced a record-breaking financial year, with profits reaching £1.04m for the year ending December 2016.
VisitBritain launches new Business Events @ExploreGB event

VisitBritain launches new Business Events @ExploreGB event

VisitBritain has announced the launch of a one-day event, to promote Britain as a business events destination to international buyers.

CONFEX LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

Come to Confex and be inspired

Come to Confex and be inspired

The exhibition and events industry is all about the power of face-to-face, the art of exhibiting and networking with old friends and new, which is why EN would like to personally invite you to attend International Confex to learn more.
When is the right time?

When is the right time?

It’s all very well having a successful show, but how do UK exhibition organisers replicate their success across the country and overseas? Three event profs share their experiences
Stand and deliver

Stand and deliver

When it comes to exhibition stands, the only limits are the exhibitor’s imagination (and floor space and budget), three stand building firms tell EN.

Latest Galleries

100% Optical 2017

100% Optical 2017

More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.
Cumbria Flood Expo 2017

Cumbria Flood Expo 2017

The inaugural Cumbria Flood Expo, organised by flood emergency response charity CERT UK, took place on 2-3 February at Carlisle Racecourse.
Mexia Communications at 10

Mexia Communications at 10

PR and content marketing agency Mexia Communications celebrated its 10th anniversary with a Mexican Fiesta at the Royal College of Physicians on 26 January.

Latest Opinions

Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.
Beware of the punter

Beware of the punter

Trevor Punt, managing director of TBG Group, on the rise of the stereotypical punter and the need for nerves of steel.
Peer to peer

Peer to peer

Will Broadfoot, director of Footfall Events & Marketing on unlocking exhibitor potential and improving participation.