Madame Tussauds Marvel Super Heroes 4D launched
24-Jun-10by Annie Byrne
Merlin Entertainments’ event space, Madame Tussauds, launched its Marvel Super Heroes 4D experience to over 200 events industry professionals this week. As the first new edition to the London attraction since the redeveloped Chamber of Horrors over seven years ago, the 4D experience is the beginning of a five-year deal between Marvel and Merlin, which includes the expansion of the experience with new elements, including additional character figures, added on a regular basis. Guests were treated to an English afternoon tea by caters Dish in the Test Zone and Hall of Heroes event spaces. All were then led to the new 4D cinema to view the 3D short film, which cost £4.5m to produce, and included high impact 4D effects such as water, smoke and seat tremors. The guests then entered the A-List party room where a DJ and band were supplied by Music By Arrangement. Watch the YouTube video to see what the night, and the new event space, is like. (See if you can see exhibitionnews.co.uk online editor Sarah O’Donnell’s cameo appearance).