Managed Perceptions wins global exhibitions contract
14-Dec-10by Annie Byrne
UK event marketing and supplier agency, Managed Perceptions, has secured a contract to manage three global exhibitions over the next 12 months. According to Managed Perceptions MD Steve Tubby, the deal is its most significant since it launched in 2008 and encompasses shows in Berlin, Mumbai and Chicago. It comes off the back of proactive efforts to grow overseas business. “This contract award is our most significant to date and will ensure sustainable growth for this Great Yarmouth-based business, leading to many new opportunities for us as we develop our relationship with the client,” Tubby said. While declined to name the Channel Islands-based client, Managed Perceptions said the shows focused on coil winding, insulation and electrical manufacturing industries. The company will provide a range of services such as selling exhibition space, event promotion, designing marketing support materials, developing new websites, social media marketing. Tubby claimed all three exhibitions were substantial and pointed out the Berlin show attracted 650 exhibitors and thousands of visitors. The key to the project will be Managed Perceptions’ ability to utilise broad marketing channels to reach new prospects, he said. There is also an opportunity to provide additional services to exhibitors, raising the value of the deal to up to £1m, Tubby said. “We are currently looking for new project offices and will be looking to increase our workforce to accommodate the increased workloads,” he added.In a statement, the client’s MD Timothy House said it had been looking for a contractor to help deliver the exhibitions for some time. “From day one we felt that instead of being our contractor, they wanted to be part of our team and help develop our business alongside us,” he said. “This was a very refreshing approach. We were also amazed and delighted to find a partner that had a multi-lingual team.”A global survey released this week reports marketers are decreasing spending on events business, but at a lesser rate than previous years.