Mayor announces single new promotion agency for London

Twitter Facebook Google+ LinkedIn
The Mayor of London Boris Johnson has announced today (21 December) a four-year funding deal for a new promotion agency for London, which will bring together the work of the existing agencies for tourism, inward investment, and international students. Think London, Visit London and Study London will be brought together under the new umbrella agency from April 2011. The single agency will have the working title of Promote London and will lead on promoting the capital in the run up to and during the 2012 Olympic Games.The new single agency will receive £14m per annum over the four-year spending review period. This represents a cut in the current levels of funding for the three former separate entities. Commenting on today’s announcement, Tracy Halliwell, Director of Business Tourism, Visit London said: “Visit London is delighted that funding has been secured for tourism promotion for London in the crucial run up and post the 2012 Olympic and Paralympic Games. London will now be able to deliver a positive economic legacy for London. It is crucial that London continues proactive promotion to maintain its place as the best city on earth to visit, invest, work, hold conventions and major events.”Dame Judith Mayhew Jonas, the Chairman of the New West End Company representing retailers and property owners in London’s West End, and former Chairman of the Royal Opera House, has been appointed Interim Chair. She will work with Danny Lopez, currently a Group Director at the London Development Agency (LDA), who will act as the Iinterim Chief Executive to manage the transition from the existing three agencies into one.“This new agency will play a vital role in ensuring that we can continue to foster London’s reputation across the globe as a fantastic place to live, work, study and visit,” the Mayor said. “Its creation is the fruit of detailed negotiations with central Government, which are nearing their conclusion, and shows that another key element of my vision for London has been secured.“I’m pleased the Government has recognised the importance of fuelling London’s economic development which will, in turn, keep the motor of the UK economy going. With the London 2012 Games around the corner, it has never been more important for us to show the world exactly what our city has to offer,” he added.Dame Judith Mayhew Jonas said she was delighted to play a part in this important transition. “While promoting tourism, inward investment and higher education will remain absolutely core to the new agency, it will also promote the whole of the capital and its many other myriad and wonderful parts in new and exciting ways. We will work to bring on board many of the existing commercial partners of Think and Visit and establish new relations with other parts of London’s economy to promote them to our global audience.” The new agency will be a private sector company limited by guarantee. It will formally take over from 1 April 2011 when the LDA’s contracts with the three existing agencies will come to an end.The temporary cover arrangements for the Chair and Chief Executive positions are intended to be a short-term measure and will continue until the roles are filled through appropriate recruitment processes. It is anticipated that there will be continuity with some board members of the existing agencies being invited to join the interim board of the new agency.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

EN spotlights #eventtech start-ups with new competition

EN spotlights #eventtech start-ups with new competition

EN has teamed up with Event Tech Lab and EventTech 17 to launch a competition to help #eventtech start-ups get more exposure in the events industry.
Reed acquires Imbibe Media

Reed acquires Imbibe Media

Reed Exhibitions has announced that it has acquired Imbibe Media, the company behind B2B drinks industry show Imbibe Live.
Celtic Manor convention centre construction to commence in February

Celtic Manor convention centre construction to commence in February

Construction of the International Convention Centre at the Celtic Manor Resort near Newport is to get under way next February, according to chief executive of the Celtic Manor Ian Edwards.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

Fund-raising the bar

Fund-raising the bar

Five venues from around the UK give EN the lowdown on the work they have done with charities in 2016.
New kid on the block

New kid on the block

Stuart Johnston discovers the world of exhibitions in his new Ascential role.
The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.