Mayor announces single new promotion agency for London

Twitter Facebook Google+ LinkedIn
The Mayor of London Boris Johnson has announced today (21 December) a four-year funding deal for a new promotion agency for London, which will bring together the work of the existing agencies for tourism, inward investment, and international students. Think London, Visit London and Study London will be brought together under the new umbrella agency from April 2011. The single agency will have the working title of Promote London and will lead on promoting the capital in the run up to and during the 2012 Olympic Games.The new single agency will receive £14m per annum over the four-year spending review period. This represents a cut in the current levels of funding for the three former separate entities. Commenting on today’s announcement, Tracy Halliwell, Director of Business Tourism, Visit London said: “Visit London is delighted that funding has been secured for tourism promotion for London in the crucial run up and post the 2012 Olympic and Paralympic Games. London will now be able to deliver a positive economic legacy for London. It is crucial that London continues proactive promotion to maintain its place as the best city on earth to visit, invest, work, hold conventions and major events.”Dame Judith Mayhew Jonas, the Chairman of the New West End Company representing retailers and property owners in London’s West End, and former Chairman of the Royal Opera House, has been appointed Interim Chair. She will work with Danny Lopez, currently a Group Director at the London Development Agency (LDA), who will act as the Iinterim Chief Executive to manage the transition from the existing three agencies into one.“This new agency will play a vital role in ensuring that we can continue to foster London’s reputation across the globe as a fantastic place to live, work, study and visit,” the Mayor said. “Its creation is the fruit of detailed negotiations with central Government, which are nearing their conclusion, and shows that another key element of my vision for London has been secured.“I’m pleased the Government has recognised the importance of fuelling London’s economic development which will, in turn, keep the motor of the UK economy going. With the London 2012 Games around the corner, it has never been more important for us to show the world exactly what our city has to offer,” he added.Dame Judith Mayhew Jonas said she was delighted to play a part in this important transition. “While promoting tourism, inward investment and higher education will remain absolutely core to the new agency, it will also promote the whole of the capital and its many other myriad and wonderful parts in new and exciting ways. We will work to bring on board many of the existing commercial partners of Think and Visit and establish new relations with other parts of London’s economy to promote them to our global audience.” The new agency will be a private sector company limited by guarantee. It will formally take over from 1 April 2011 when the LDA’s contracts with the three existing agencies will come to an end.The temporary cover arrangements for the Chair and Chief Executive positions are intended to be a short-term measure and will continue until the roles are filled through appropriate recruitment processes. It is anticipated that there will be continuity with some board members of the existing agencies being invited to join the interim board of the new agency.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.
Membership increase for ABPCO

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.