Media 10 parades new fashion event in London
24-Jun-10by Annie Byrne
Event organiser and publishing company Media 10 is launching Britain’s Next Top Model Live in London this October.Based on the international reality TV show, Britain's Next Top Model Live will be a fashion and shopping event, produced by Media 10 in association with Virgin Media Television. Managing director of Media 10, Lee Newton, says: “We are thrilled to be able to launch this show into the consumer sector. The popularity of the programme, combined with the increase of consumer spending both online and on the high street, means that there has never been a better time for us to launch a fashion and beauty event.” The new event will recreate a high-street across 13,000sqm at London’s Excel and will include on-trend features, a catwalk experience in the 3,000 seat auditorium, hair colour and style advice, set among hundreds of retail brands exhibiting products and services.Britain’s Next Top Model Live will take place from 22 to 24 October 2010.