National Print Show to co-locate with new exhibition next year
25-Oct-10by Annie Byrne
Organiser of the recent National Promotional Marketing and Print Shows (NPMPS), Waypoint Exhibitions, has announced a new show to co-locate with the established event in 2011.The Digital and Direct Marketing Expo will be launched alongside NPMPS, which currently consists of Print for Business and Incentives and Promotional Marketing.“Our aim is to run a fully integrated marketing event that will encompass print and promotional marketing, outdoor, mobile and experiential marketing,” event director Paul Shelley told EN. “It will become the only national event outside of London for digital and direct marketing. “Shelley hoped the show will reflect that, as the economy starts to grow, there has never been a more important time to communicate with potential and existing customers.