NEC organiser event yields industry insights

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The NEC is focusing on smaller-scale exhibitions and events with a new pilot project titled Launchpad.The Birmingham venue (pictured) claims the initiative follows findings gathered from exhibition organisers and contractors during the recent Client Day event, during which 13 organisers and contractors discussed changing trends across the industry.The findings from the meeting revealed a likelihood that the industry will experience an increase in the number of smaller hosted meetings and niche events. Launchpad, a business model aimed at helping new exhibitions get off the ground by sharing the risk associated with launching an event, is The NEC’s response to this perceived demand.The NEC’s MD Kathryn James said the Client Day provided the venue with the perfect opportunity to provide an update on current initiatives and developments. “This has given us an invaluable insight and confirmed that initiatives such as the Launchpad model are helping us to provide our customers with the right tools to develop new events as well as continuing to grow existing exhibitions.”
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