New Clarion trade show cancels out Harrogate October baby fair

Twitter Facebook Google+ LinkedIn
Clarion Events, the Baby Products Association and Harrogate Nursery Fair organisers have struck a deal to cancel the October Harrogate show and fold exhibitors into Clarion’s new Baby Show for Trade in London. The Harrogate Nursery Fair is an annual event supported by the Baby Products Association (BPA) brand consortium and held every March. An autumn show was due to be held for the first time in October after requests from the BPA to run a second annual show. However, a trade event launched by Clarion in March targeting the same sector, at the same time – but based in London – saw exhibitors divided over where to exhibit. Things were further complicated after Anslow became MD of the BPA in May.Under a new deal announced this week, the October Harrogate Nursery Fair will cease to exist and BPA will back Clarion’s Baby Show for Trade for the next five years.“The BPA asked me to run its autumn show this year to allow companies to showcase their new lines following launches in Cologne this month. The subsequent announcement on the Clarion show split the trade and introduced confusion,” Harrogate Nursery Fair exhibition organiser, Robert Anslow, said in a statement. “The decision by the BPA to now concentrate on a London event will remove this confusion and allow Clarion to deliver a single solution to this problem,” he adds.The Baby Show for Trade runs 10-12 October at London Olympia and now features over 150 exhibitors. Clarion's MD, Lee Masters, tells EN uniting the two shows increased its London exhibition space by 50 per cent overnight. As part of the integration of the two shows, Clarion will waive London stand costs for October Harrogate Nursery Fairs exhibitors, who have paid upfront for the first year. It has also taken on extra space at Olympia to factor in additional exhibitors, several of which booked 200-300sqm in Harrogate. “This annual event is just the beginning for us – we have aggressive plans,” Masters adds.Anslow stressed the March 2011 Harrogate Nursery Fair was not affected by the latest changes and would continue to run as a separate annual event. He pointed out 200 exhibitors were already confirmed for the March 2011 show. “The Harrogate Nursery Fair in March 2011 will continue to provide the same high quality exhibition for the Nursery trade that it has done for the past 41 years,” he stated. For more on this story, check out the October edition of Exhibition News.
Twitter Facebook Google+ LinkedIn

Related Stories

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.

Future releases interim results

Group revenue is up for media platform Future plc, which has released its financial results for the six-month period ending 31 March 2017.

Elsewhere on EN

AEO and SISO launch Independent Organiser Network

AEO and SISO launch Independent Organiser Network

The Association of Event Organisers (AEO) and the Society of Independent Show Organizers (SISO) have entered into a reciprocity agreement following a meeting between their members last month.
BRICKLIVE to partner with Toys R Us

BRICKLIVE to partner with Toys R Us

Lego event BRICKLIVE has announced a new partnership with toy megastore chain Toys R Us, which will be hosting a pop-up at the show.
First five shows confirmed for Farnborough

First five shows confirmed for Farnborough

National Pet Show, Home Building & Renovating and more have been confirmed by Farnborough International Exhibition & Conference Centre, which will open in early 2018.

EN Awards Highlights

silverstream.tv

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.

Latest Features

Students: Pests or guests?

Students: Pests or guests?

It’s a question all organisers have to address – what should my show’s relationship with students look like?
Flying the nest

Flying the nest

Ever thought about going freelance? Do you have what it takes to go solo? Three event professionals tell EN their stories of building their own businesses.
Spreading the word

Spreading the word

With Global Exhibitions Day just a couple of months away, EN asks what three global exhibition associations are doing to celebrate this year.

Latest Galleries

Grand Designs Live 2017

Grand Designs Live 2017

The 13th edition of Media 10’s Grand Designs Live returned to ExCeL London from 29 April to 7 May, featuring more than 500 exhibitors across six key sections. Grand Designs star Kevin McCloud one again hosted the nine-day exhibition.
Insomnia60

Insomnia60

Over 50,000 video game fans from across the country descended on Birmingham’s NEC on 14-17 April for Insomnia60, the UK’s largest gaming festival.
A sneak peak at Somerset House's new event space

A sneak peak at Somerset House's new event space

Some of the industry’s leading event organisers were treated to an exclusive preview of Somerset House’s largest and most versatile indoor event space at an open house event on 19-20 April.

Latest Opinions

Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.
You get what you ask for

You get what you ask for

Sue Berry, managing director at TimelessTime Ltd, discusses the importance of people metrics and measurable objectives.
The Anti Cyber Attack Checklist

The Anti Cyber Attack Checklist

Following the global cyber attack on 12 May, event tech supplier RefTech has compiled a checklist for individuals and companies to follow to help them reduce the risk of future attacks.