New Clarion trade show cancels out Harrogate October baby fair

Twitter Facebook Google+ LinkedIn
Clarion Events, the Baby Products Association and Harrogate Nursery Fair organisers have struck a deal to cancel the October Harrogate show and fold exhibitors into Clarion’s new Baby Show for Trade in London. The Harrogate Nursery Fair is an annual event supported by the Baby Products Association (BPA) brand consortium and held every March. An autumn show was due to be held for the first time in October after requests from the BPA to run a second annual show. However, a trade event launched by Clarion in March targeting the same sector, at the same time – but based in London – saw exhibitors divided over where to exhibit. Things were further complicated after Anslow became MD of the BPA in May.Under a new deal announced this week, the October Harrogate Nursery Fair will cease to exist and BPA will back Clarion’s Baby Show for Trade for the next five years.“The BPA asked me to run its autumn show this year to allow companies to showcase their new lines following launches in Cologne this month. The subsequent announcement on the Clarion show split the trade and introduced confusion,” Harrogate Nursery Fair exhibition organiser, Robert Anslow, said in a statement. “The decision by the BPA to now concentrate on a London event will remove this confusion and allow Clarion to deliver a single solution to this problem,” he adds.The Baby Show for Trade runs 10-12 October at London Olympia and now features over 150 exhibitors. Clarion's MD, Lee Masters, tells EN uniting the two shows increased its London exhibition space by 50 per cent overnight. As part of the integration of the two shows, Clarion will waive London stand costs for October Harrogate Nursery Fairs exhibitors, who have paid upfront for the first year. It has also taken on extra space at Olympia to factor in additional exhibitors, several of which booked 200-300sqm in Harrogate. “This annual event is just the beginning for us – we have aggressive plans,” Masters adds.Anslow stressed the March 2011 Harrogate Nursery Fair was not affected by the latest changes and would continue to run as a separate annual event. He pointed out 200 exhibitors were already confirmed for the March 2011 show. “The Harrogate Nursery Fair in March 2011 will continue to provide the same high quality exhibition for the Nursery trade that it has done for the past 41 years,” he stated. For more on this story, check out the October edition of Exhibition News.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Less than a week until 2017 EN Awards!

Less than a week until 2017 EN Awards!

The 11th annual EN Awards are gearing up to be the biggest night of celebration in the exhibition industry calendar, as the clock counts down to Thursday 30 March.
Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.