New Clarion trade show cancels out Harrogate October baby fair

Twitter Facebook Google+ LinkedIn
Clarion Events, the Baby Products Association and Harrogate Nursery Fair organisers have struck a deal to cancel the October Harrogate show and fold exhibitors into Clarion’s new Baby Show for Trade in London. The Harrogate Nursery Fair is an annual event supported by the Baby Products Association (BPA) brand consortium and held every March. An autumn show was due to be held for the first time in October after requests from the BPA to run a second annual show. However, a trade event launched by Clarion in March targeting the same sector, at the same time – but based in London – saw exhibitors divided over where to exhibit. Things were further complicated after Anslow became MD of the BPA in May.Under a new deal announced this week, the October Harrogate Nursery Fair will cease to exist and BPA will back Clarion’s Baby Show for Trade for the next five years.“The BPA asked me to run its autumn show this year to allow companies to showcase their new lines following launches in Cologne this month. The subsequent announcement on the Clarion show split the trade and introduced confusion,” Harrogate Nursery Fair exhibition organiser, Robert Anslow, said in a statement. “The decision by the BPA to now concentrate on a London event will remove this confusion and allow Clarion to deliver a single solution to this problem,” he adds.The Baby Show for Trade runs 10-12 October at London Olympia and now features over 150 exhibitors. Clarion's MD, Lee Masters, tells EN uniting the two shows increased its London exhibition space by 50 per cent overnight. As part of the integration of the two shows, Clarion will waive London stand costs for October Harrogate Nursery Fairs exhibitors, who have paid upfront for the first year. It has also taken on extra space at Olympia to factor in additional exhibitors, several of which booked 200-300sqm in Harrogate. “This annual event is just the beginning for us – we have aggressive plans,” Masters adds.Anslow stressed the March 2011 Harrogate Nursery Fair was not affected by the latest changes and would continue to run as a separate annual event. He pointed out 200 exhibitors were already confirmed for the March 2011 show. “The Harrogate Nursery Fair in March 2011 will continue to provide the same high quality exhibition for the Nursery trade that it has done for the past 41 years,” he stated. For more on this story, check out the October edition of Exhibition News.
Twitter Facebook Google+ LinkedIn

Related Stories

Waste not, want not

Soraya Gadelrab, portfolio director – food, drink & packaging at Fresh Montgomery, on the organiser’s partnership with charity City Harvest.

Messe Frankfurt records highest ever result in 2016

Trade fairs are still going from strength to strength in Frankfurt 777 years after the first event of this kind was held there, with sales of over €650m planned in 2017

Eventflash: 21.06.17

Mash TV’s weekly news round up from the events industry, in partnership with LiveBuzz.

Elsewhere on EN

Eventcity to host Digital Kids Show

Eventcity to host Digital Kids Show

Manchester has been chosen to host a line-up of famous YouTubers in November, as part of the all-inclusive family day out Digital Kids Show.
Successful 2nd outing for ChileCare Expo Manchester

Successful 2nd outing for ChileCare Expo Manchester

On 16-17 June, Childcare Expo Manchester opened its doors for the second time for its return at EventCity, welcoming 1,686 visitors to the venue.
Messe Frankfurt records highest ever result in 2016

Messe Frankfurt records highest ever result in 2016

Trade fairs are still going from strength to strength in Frankfurt 777 years after the first event of this kind was held there, with sales of over €650m planned in 2017

The Showlite Heroes

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
RDS launches RDS Venue brand

RDS launches RDS Venue brand

Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS brand.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.

Latest Features

Lights up

Lights up

As Showlite celebrates its 25th birthday, founder Paul Wicks looks back on the company’s history and reflects on the industry.
Waste not, want not

Waste not, want not

Soraya Gadelrab, portfolio director – food, drink & packaging at Fresh Montgomery, on the organiser’s partnership with charity City Harvest.
Right on the money

Right on the money

After teaming up with Prysm Group to run Accountex 2016, Diversified Communications has taken the reins for this year’s show.

Latest Galleries

London Dungeon Lates

London Dungeon Lates

The London Dungeons has launched a unique nighttime experience with the theme of the seven deadly sins. The adults only tour includes seven themed food offerings and a range of themed drinks.
This Morning Live

This Morning Live

Tens of thousands of fans descended on the NEC on 18-21 May for This Morning Live, to see talent from ITVs award-winning daytime programme arrive in style.
Ideal Home Show Scotland

Ideal Home Show Scotland

The Ideal Home Show return to Glasgow for its 70th Anniversary on 26-29 May, introducing the all-new Eat & Drink Festival to Scottish fans.

Latest Opinions

National mourning

National mourning

Mark Blair, divisional director of InEvexco, considers the insurance implications of the death of a monarch.
David's Inferno: The comfort zone

David's Inferno: The comfort zone

In the first of his new series of monthly columns, Cvent’s senior marketing director David Chalmers says it’s important to break out of the comfort zone.
Show or tell?

Show or tell?

Roopi Woodall, marketing manager at the QEII Centre, asks if the art of conversation on social media is dead – and how to engage with audiences if that’s the case.