New Clarion trade show cancels out Harrogate October baby fair

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Clarion Events, the Baby Products Association and Harrogate Nursery Fair organisers have struck a deal to cancel the October Harrogate show and fold exhibitors into Clarion’s new Baby Show for Trade in London. The Harrogate Nursery Fair is an annual event supported by the Baby Products Association (BPA) brand consortium and held every March. An autumn show was due to be held for the first time in October after requests from the BPA to run a second annual show. However, a trade event launched by Clarion in March targeting the same sector, at the same time – but based in London – saw exhibitors divided over where to exhibit. Things were further complicated after Anslow became MD of the BPA in May.Under a new deal announced this week, the October Harrogate Nursery Fair will cease to exist and BPA will back Clarion’s Baby Show for Trade for the next five years.“The BPA asked me to run its autumn show this year to allow companies to showcase their new lines following launches in Cologne this month. The subsequent announcement on the Clarion show split the trade and introduced confusion,” Harrogate Nursery Fair exhibition organiser, Robert Anslow, said in a statement. “The decision by the BPA to now concentrate on a London event will remove this confusion and allow Clarion to deliver a single solution to this problem,” he adds.The Baby Show for Trade runs 10-12 October at London Olympia and now features over 150 exhibitors. Clarion's MD, Lee Masters, tells EN uniting the two shows increased its London exhibition space by 50 per cent overnight. As part of the integration of the two shows, Clarion will waive London stand costs for October Harrogate Nursery Fairs exhibitors, who have paid upfront for the first year. It has also taken on extra space at Olympia to factor in additional exhibitors, several of which booked 200-300sqm in Harrogate. “This annual event is just the beginning for us – we have aggressive plans,” Masters adds.Anslow stressed the March 2011 Harrogate Nursery Fair was not affected by the latest changes and would continue to run as a separate annual event. He pointed out 200 exhibitors were already confirmed for the March 2011 show. “The Harrogate Nursery Fair in March 2011 will continue to provide the same high quality exhibition for the Nursery trade that it has done for the past 41 years,” he stated. For more on this story, check out the October edition of Exhibition News.
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