New events Catalyst to plug launch deficit
21-Jun-10by Annie Byrne
Event management company, CatalystEvents, has announced a new programme called Launch Success, tailored to offer companies looking to launch new events additional expertise without unnecessary overheads. “As the events industry and the economy works its way out of recession, businesses will be at the minimum manning they can manage, but launching a new event needs more than minimum support,” says CatalystEvents managing partner Simon Tozer. The programme can be designed to run from two to five years to provide knowhow from an experienced events team on maximising sponsorship and feature revenues and increasing ROI.