New RSVP show website unveiled
14-Jan-11by Annie Byrne
The RSVP team has re-developed its RSVP 2011 event website as part of an overhaul of the industry event. RSVP Marketing Manager, Tom Clarkson said the site’s design was based on industry feedback and aimed to showcase the new 2011 show branding as well as build an additional interactive information platform for the event. The company has launched a visitor e-newsletter called The Showcase Review, which will be delivered fortnightly in the three months leading up to the show. Users can also link to RSVP’s Facebook, Twitter and LinkedIn profiles via the new site. “As well as providing core details about the RSVP event, we need to ensure it serves as a portal to current industry information and comment for our exhibitors and visitors. But also that it looked good,” Clarkson said. “Further to this, we highlighted the need to focus on and grow the RSVP event community through our social media platforms, as an effective way to continuously communicate with our audience and cultivate a show ‘personality’.” RSVP is organised by Single Market Events and runs from 19 to 20 April at the Business Design Centre. John Sanders was appointed RSVP show director in December as part of efforts to give the event a major facelift.