On 9-10 December 2016, the Business Design Centre (BDC) will be home to The Spirit Show, a new exhibition for the premium spirits market.
The show expects to welcome 10,000 visitors to the BDC, with an average income of more than £50k a year.
“In 2015 more than £200m was spent in the UK on spirits in the first two weeks of December,” commented show director Geraldine Reeve. “The Spirit Show will allow premium brands a perfectly timed opportunity to get up close and very personal with their potential customers. The best way to develop a relationship between product and customers is face to face contact and The Spirit Show provides a unique opportunity to do just that.”
The show will predominantly concentrate on whiskey, gin, vodka and rum, with other spirit categories, champagnes, wines and fine food also featuring. It will also feature expert discussions and tasting sessions, showcased in a pop-up with music, entertainment and destination surprises.
“This is a new show and we are determined to make a success of it,” said sales manager James Elliot. “We have grouped together three main packages which we believe will suit most of our exhibitors but we are, of course, very happy to create bespoke offers for both sponsors and exhibitors.”