Preview: AEO Conference to deliver extensive speakers line-up

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A host of industry experts have lined up to present at the upcoming Association of Event Organisers (AEO) Conference.The one-day programme, which will be chaired by Brand Events COO Andrew Evans, includes a highlight panel breakout on launching shows featuring Brand Events’ Chris Hughes, CloserStill Holdings' Andy Center and Imago Communications’ Hugh Keeble. Closing sales and utilising research will be spotlight topics on the day via presentations from sales guru Bruce King and researchers John Pringle and Adi Clark respectively. Two case studies looking into brand management and utilisation tactics will also take centre stage during dedicated sessions.Last week, the AEO revealed well-known British soldier and inspiration speaker, Colonel Tim Collins, as its opening keynote. To finish off the day, UBM Marketing Studios VP of digital media strategy, Michael Kushner, will give attendees an update on the state of virtual exhibitions and the challenges and opportunities presented by them. The AEO Conference will be held in the Olympia Conference Centre on 1 February. For more information or to see the full programme, visit the AEO website.
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