Qatar raises business tourism awareness with international road show

Twitter Facebook Google+ LinkedIn
QATAR - The Qatar Tourism Authority (QTA) brought its roadshow to London, 2 March, as part of its five-city European tour to raise awareness of Qatar as a destination for events and business travel.The aim is to bring Qatar out from under the shadow of its neighbour Dubai as a business travel destination in its own right.Central to the burgeoning events industry in the Gulf state is the Qatar National Convention Centre, due to open in summer 2011 with 40,000sqm of events space. The centre is modelled after the Sidra tree, traditionally the community meeting place because of the shade it gives. The new venue will contribute to a total of 90,000sqm of events space in Qatar by 2012. Hotel capacity is set to more than triple by 2012, growing to 29,000 rooms from the present 8,495. Qatar continues to target business and high-end travel, with more than half of its hotel rooms ranked five stars.Currently, the average stay in Qatar is 1.5 days. The QTA hopes the new venues and hotels will double the length of stay.Of the 200 total events held in Qatar yearly, around 60 per cent are international, and 40 per cent from within Qatar. Of the international events, it is the UK that has the largest presence in the country.Chairman of the QTA, Ahmed Al-Nuaimi, says: “Through this roadshow we aim to build networks facilitating business between Qatar and the UK.”“Four years ago it was five exhibitions per year. This year we will have 35 exhibitions,” says Al-Nuaimi.Upcoming events include the 2011 World Congress for Oil and Gas, and the 2012 World Post Conference. Qatar is also bidding to host the 2022 World Cup.“If we do win it, it will change the map of Qatar,” he says.The QTA roadshow continues with visits to Paris, Milan and Munich. Plans are in the works for an Asian trip in the autumn, which would include Kuala Lumpur, Hong Kong, Seoul, and Singapore.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The art of brewing

The art of brewing

If you’re having a dry January, look away. Thirsty ale lovers read on for a taste of the upcoming Manchester Beer and Cider Festival.
Last Word with Ed Tranter

Last Word with Ed Tranter

The managing director of MA Exhibitions on his ocean blue Gibson Les Paul, wanting a licence to kill and being pen pals with the Queen.
My Working Life by Thomas Standley

My Working Life by Thomas Standley

The managing director, Technology, CloserStill Media on being an Essex boy with a Suffolk twist, his love of cooking and having a potty mouth.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.