Qatar raises business tourism awareness with international road show

Twitter Facebook Google+ LinkedIn
QATAR - The Qatar Tourism Authority (QTA) brought its roadshow to London, 2 March, as part of its five-city European tour to raise awareness of Qatar as a destination for events and business travel.The aim is to bring Qatar out from under the shadow of its neighbour Dubai as a business travel destination in its own right.Central to the burgeoning events industry in the Gulf state is the Qatar National Convention Centre, due to open in summer 2011 with 40,000sqm of events space. The centre is modelled after the Sidra tree, traditionally the community meeting place because of the shade it gives. The new venue will contribute to a total of 90,000sqm of events space in Qatar by 2012. Hotel capacity is set to more than triple by 2012, growing to 29,000 rooms from the present 8,495. Qatar continues to target business and high-end travel, with more than half of its hotel rooms ranked five stars.Currently, the average stay in Qatar is 1.5 days. The QTA hopes the new venues and hotels will double the length of stay.Of the 200 total events held in Qatar yearly, around 60 per cent are international, and 40 per cent from within Qatar. Of the international events, it is the UK that has the largest presence in the country.Chairman of the QTA, Ahmed Al-Nuaimi, says: “Through this roadshow we aim to build networks facilitating business between Qatar and the UK.”“Four years ago it was five exhibitions per year. This year we will have 35 exhibitions,” says Al-Nuaimi.Upcoming events include the 2011 World Congress for Oil and Gas, and the 2012 World Post Conference. Qatar is also bidding to host the 2022 World Cup.“If we do win it, it will change the map of Qatar,” he says.The QTA roadshow continues with visits to Paris, Milan and Munich. Plans are in the works for an Asian trip in the autumn, which would include Kuala Lumpur, Hong Kong, Seoul, and Singapore.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

AEO launches Development Board

AEO launches Development Board

The Association of Event Organisers (AEO) has announced the formation of a Development Board, with the aim of ensuring that the AEO delivers value to all members.
F3 secures Watford FC contract

F3 secures Watford FC contract

F3, the joint venture between One Event Management and Legends of the US, has won a 10-year contract with Watford Football Club.
MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions appoints LiveBuzz as exclusive partner

MA Exhibitions, the exhibitions arm of media company Mark Allen Group, has appointed LiveBuzz as exclusive registration partner across its entire exhibition portfolio.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.
The talent of a nation

The talent of a nation

Following the launch of Connect16 this year, EN catches up with founder Nicola McGrane on experiencing the essence of Ireland.
EN30/30 Breakfast Club in November

EN30/30 Breakfast Club in November

Tasting the delicacies of ExCeL London’s River Cottage, members of the EN30 gather to discuss recruitment, working from home and the potential death of email.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Paul Byrom: Opportunity knocks

Paul Byrom: Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.