Philanthropic organisation the Royal Dublin Society (RDS) has announced that RDS Venue will be launched as a separate visual identity from the main RDS Brand.
It is hoped that this departure will help the RDS venue operations market themselves with greater clarity to international markets, and will be used in conjunction with the tagline: Where Extraordinary Events Happen Everyday.
RDS chief executive Michael Duffy said: “Last year conferences at the RDS increased by 40 per cent on 2015. These included a host of new events aimed at target markets in Ireland such as Zeminar and Uprise, but it also included a number of large international events such as the International Air Transport Association’s AGM and IUFoST – World Congress of Food Science and Technology who brought their audience with them.
“This is not only good for the RDS and immediate surrounding area, but ultimately economically beneficial for the city of Dublin. The ‘RDS Venue’ identity will give us greater clarity when speaking to potential international clients.”
The RDS commercial operations, which include the venue and leasing of on-campus office developments, provide the majority of funding that allows the RDS to finance its philanthropic work programme.
In total, it spent €2.4m in 2016 across the areas of arts, science, agriculture and enterprise in order to fulfil the Society’s mission of seeing Ireland thrive culturally and economically. The most recent example of this took place last week when Soprano Sarah Brady was awarded €15,000 as the 2017 RDS Music Bursary recipient, the single biggest music bursary prize in Ireland.
Ciara Gallagher, head of business tourism and events for Failte Ireland, commented: “The ‘RDS Venue’ identity is a very welcome move, as the RDS is one of the key Irish venues in the MICE space and business tourism is one of the highest yielding sectors in tourism at the moment.
“Ireland has ambitious targets to win €157m worth of business events this year. The clear offering that this identity brings should help convert leads into fulfilment and bring more international business conferences to Dublin in the years ahead.”