Reed cancels 360IT show

Twitter Facebook Google+ LinkedIn
Reed Exhibitions has cancelled its 360IT event one year after rebranding and reformatting the London-based exhibition. 360IT was formerly called The Storage Expo show but was rebranded this year and relocated to Earls Court One in a bid to broaden its content and appeal. The decision was perceived by several industry representatives to be a competitive move against rival Earls Court show, IP Expo, which was launched by Imago in 2006 at Earls Court Two. Reed originally acquired The Storage Expo from its founder and current Imago MD, Hugh Keeble, five years ago. The first 360IT event took place from 22-23 September and was expected to run again in Earls Court One from 21-22 September 2011. The IP Expo was held from 19-20 October. Reed posted a statement to its website confirming the cancellation: “It is with regret that we announce the closure of 360°IT – The IT Infrastructure Event in 2011. Our sincere thanks go to all partners, customers and media who supported the event in 2010.”  EN has approached Reed Exhibitions MD, Andrew Fowles, for additional comment. Keeble said exhibition organisers and venues should learn from this situation.   “There was only one loser, namely the customers we serve – the IT community,” he told EN. “I am delighted that the IT market has chosen IP Expo as its UK showcase. We have been inundated with calls from exhibitors from both camps who are relieved that there will be one major event.” During an interview earlier this month, Fowles told EN that Reed was pleased with how 360IT this year. He also acknowledged that IP Expo and 360IT exhibitions were similar in content and target audience and were openly competing. “In the end, it’s a competition and it’s hard to see, when you have two events that similar in the same location, how both will be successful long-term,” Fowles said at the time.  The fifth-annual IP Expo focused on IP infrastructure solutions ranging from IP networking to cloud computing. According to Keeble, revenue from the event increased 60 per cent year-on-year, while exhibitor renewal rates were up to 78 per cent. This year, 220 exhibitors took part. Keeble also revealed plans to launch a new virtualisation security show, V-Sec, in 2011.
Twitter Facebook Google+ LinkedIn

Related Stories

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.

Elsewhere on EN

Making Pharmaceuticals to move to Ricoh Arena

Making Pharmaceuticals to move to Ricoh Arena

Pharmaceutical exhibition and conference Making Pharmaceuticals is moving to the Ricoh Arena this month, and is set to be the largest event of its kind to date.
Somerset House opens up its largest event space  

Somerset House opens up its largest event space  

Somerset House has announced it will be throwing the doors open to its largest and most exclusive indoor space this autumn, previously used for exhibitions such as Valentino: Master of Couture and Isabella Blow: Fashion Galore!
Exclusive showcase events to bring Norway to the UK

Exclusive showcase events to bring Norway to the UK

VisitNorway will be bringing Norway to the UK with two exclusive events in 2017, one in London on 3 May and the second in Manchester on 4 May.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

My Working Life by David Chalmers

My Working Life by David Chalmers

The senior marketing director, Europe, at Cvent discusses how he got into the industry, his inspirational children and why he’s called The Doctor.
Feeding the five thousand

Feeding the five thousand

Exhibition catering and bars have undergone a transformation in recent years, and it’s not over yet.
A giant awakens

A giant awakens

From flying foxes to show launches, Ed Tranter tells the story of the unconventional world of MA Exhibitions.

Latest Galleries

EN Awards 2017

EN Awards 2017

The best of the exhibition industry were out in force on 30 March at ExCeL London for the 11th annual EN Awards.
Natural & Organic Products Europe 2017

Natural & Organic Products Europe 2017

The 2017 Natural & Organic Products Europe celebrated its 21st edition earlier this month (2-3 April) as well as attracting its biggest attendance yet to ExCeL London.
EN Awards 2017 Winners

EN Awards 2017 Winners

The EN Awards are over for another year. While achievements were recognised and awards were won, we managed to catch a glimpse of the moments the winners won their awards on the night of 30 March at ExCeL London. Let’s all have a look.

Latest Opinions

I'm a believer

I'm a believer

Sam Cande, group commercial director at Centaur Media, says no secret sales technique can compete with belief in a product.
Happy to help

Happy to help

Customer service can make or break a show, warns Media 10 event director Nathan Garnett.
Smoke and mirrors

Smoke and mirrors

James Moffat, head of event websites at LiveBuzz, shines a light on the smoke and mirrors surrounding SEO for websites.