Reed Exhibitions has announced the acquisition of Legend Exhibitions, organiser of a portfolio of retail technology and retail design events, for an undisclosed sum.
In its event roster, Legend organises RBTE (Retail Business Technology Expo), Retail Design Expo, Retail Digital Signage Expo as well as three online content platforms (Essential Retail, Retail Design World and Essential Ecommerce).
The company also runs summits and forums for the retail sector that address the dynamic developments taking place in-store, online and in the multichannel environment.
The acquisition will see Darren Johnson, B2B divisional director, Reed Exhibitions UK head up the new events.
Richard Mortimore, CEO Reed Exhibitions UK (part of RELX Group) said: "The acquisition of Legend Exhibitions is an exciting opportunity to move into the retail technology and retail design industry.
“Retail is undergoing an unprecedented level of change principally due to ecommerce and the smart phone, resulting in exceptional innovation and new product development. This is the perfect business environment for Reed Exhibitions to become the leading provider of events that serve this sector.”
John Bednall, CEO, Legend Exhibitions commented: “Legend Exhibitions is growing fast in serving this huge and exciting sector. As part of Reed Exhibitions we will be able to grow our exhibitions, summits and online magazines even faster both here in the UK and abroad.”
The Legend deal was assisted by Mayfield Media brokerage company.
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