SECC to target US and Canada markets with new partnership
23-Jun-10by Annie Byrne
The Scottish Exhibition and Conference Centre (SECC) has become a partner of the Professional Convention Management Association (PCMA) with the aim "to further engage with the events, meetings and conference industries in the US and Canada".PCMA officially recognised the partnership during its annual Education Conference held in Montreal earlier this June."Overseas markets have always been a key target for us and this partnership will help access key buyers in the US and Canada," says SECC director of sales, Ben Goedegebuure. "Together with the PCMA we are working on a number of joint marketing initiatives over the coming months and can’t wait to work more closely with our colleagues across the Atlantic.""This partnership with SECC is sure to help with PCMA’s continued global reach," adds president and CEO of PCMA, Deborah Sexton. "We feel this relationship will benefit PCMA members and our industry and we look forward to even more opportunities moving forward."