Statoil hands exhibition reigns to Enigma

Twitter Facebook Google+ LinkedIn
WORLD - Norwegian-based energy company Statoil has appointed UK-based event management company Enigma Creative Solutions to deliver a series of exhibition stands at tradeshows worldwide, as part of its global rebranding. Enigma has been commissioned to construct stands for between 25 to 40 trade shows in countries such as Algeria, Russia and Iran a year, as part of the three-year contract. Enigma has enlisted local contractors to build replica stands for the company for each exhibition, in each country. The Scandinavian Design Group (SDG), part of the McCann World group, led the rebranding process and says it was impressed with Enigma’s interpretation of the new Statoil brand into a trade show atmosphere, “particularly in their approach to bringing it alive in a wide range of 3D environments,” says senior account manager at SDG, Tone Tuxen.“The financial value of brands is increasingly recognised, and it’s vital that visitors at major trade shows around the world get a really strong first impression of the new brand,” says the adviser to Statoil on the branding project, Cato Meling.The first commissioned stand was built for the World Heavy Oil Congress in Venezuela on 3-5 November 2009. Due to be held in Puerto La Cruz, Venezuela it was moved to Margarita Island within days of build up. Record drought conditions on the Venezuela mainland in the weeks prior to the congress meant hydro-electric dams did not have enough water to generate consistent electricity on the main land of Venezuela, so exhibitors and delegates were moved to the nearby island. Formerly StatoilHydro, Statoil is the world’s 53rd largest company, according to the Forbes List, and in addition to its Norwegian business has interests in oil and gas fields in Algeria, Angola, Azerbaijan, Brazil, Canada, Iran, Libya, Nigeria, Russia, the USA and Venezuela. Photo: HELGE HANSEN
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.
Membership increase for ABPCO

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.