Sweden gains from ash cloud impact on London Book Fair

Twitter Facebook Google+ LinkedIn
The Göteborg Book Fair is predicting record-breaking sales this year, after the Icelandic eruption denied many visitors from reaching April’s London Book Fair.The London Book Fair, 19-21 April, was one of the greatest victims of the Eyjafjallajökull volcano, which erupted on 14 April sending a large cloud of ash into the atmosphere, grounding flights into the capital. Group exhibition director of the London fair, Alistair Burtenshaw, estimated that the travel disruption could have cut attendance by as much as a fifth, leading event organiser Reed to consider chartering flights. Among London’s notable losses was former prime minister Tony Blair, who was unable to discuss his forthcoming memoirs for publisher Random House due to being stranded in the Middle East.“Many people missed the fair in London. As a result, we’ve noticed a rise in interest, especially in the rights section,” says international sales manager at the Göteborg Book Fair, Ewa Bråthe.According to Bråthe, the rights section at the Göteborg Book Fair will be among the biggest winners, as this is a key component of the UK event.The volcanic plume also prevented an African delegation from visiting London. As a result, this year’s Africa theme is expected to attract even more visitors to Göteborg to discover African literature and African authors.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Movers & Shakers 22/03/17

Movers & Shakers 22/03/17

People moves at ExCeL London, Blitz|GES and more
New network for young #eventprofs launches

New network for young #eventprofs launches

A new network aimed at young professionals in the business events industry has been launched, in the form of Meetings + Millennials.
Membership increase for ABPCO

Membership increase for ABPCO

The Association of British Professional Conference Organisers (ABPCO) has reported a significant increase in interest from event organisers and industry suppliers looking to join professional organisations, with a membership growth of 20 per cent in the last year.

CONFEX 2017 LIVE

Most read Stories

And the #ENAwards finalists are…

And the #ENAwards finalists are…

The countdown timer has run out. After weeks of companies submitting award entries and sweating over it, there is just one thing left to do before the big night: Announce the shortlist.
EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.

Latest Features

2 Minutes With Emily Shaw

2 Minutes With Emily Shaw

The new strategy director at FreemanXP talks rigour, empathy and Sharpies in all the colours of the rainbow.
The Wheel Deal

The Wheel Deal

What do you get when you cross a Hollywood film studio with a UK event organiser? A £25m deal and the launch of Fast & Furious Live of course...
Always have a back-up

Always have a back-up

In EN’s monthly Crisis Management column, Manny Singh, managing director of The National Asian Wedding Show, advocates the importance of having back-up systems in place.

Latest Galleries

London Book Fair 2017

London Book Fair 2017

From 14 to 16 March, more than 25,000 visitors from over 130 countries visited Olympia London for the 46th edition of The London Book Fair. A year of celebration, highlights included a tribute to The Wizard of Oz’s yellow brick road, the 20th anniversary of Harry Potter, 70 years of Indian independence and much more.
LondonEdge celebrates 35th show

LondonEdge celebrates 35th show

Alternative fashion show LondonEdge returned to the Business Design Centre on 12-13 February, celebrating its 35th edition.
Crufts 2017

Crufts 2017

Pedigree dog show, Crufts, once again celebrated all that is great about dogs when it returned to the NEC on 9-12 March. The show attracts around 22,000 dogs annually from around the world, competing for a place in the prestigious Best in Show final.

Latest Opinions

Positive challenges ahead

Positive challenges ahead

Chris Criscione, ESSA board chair and managing director Equinox Design looks ahead to ESSA’s next decade.
Don't knock it

Don't knock it

New technologies always seem outlandish, until they don’t, says Simon Clayton, chief ideas officer at RefTech.
Good practice with data

Good practice with data

Simon Clayton, chief ideas officer at RefTech, on being open, transparent, and accurate about what you are doing with the data you handle.