Toy Fair gives Olympia the thumbs up

Twitter Facebook Google+ LinkedIn
The British Toy and Hobby Association (BTHA), organiser of The Toy Fair, tells exhibitionnews.co.uk the “time was right” to return to Olympia from Excel London. “We are looking at being at Olympia for the foreseeable future, but things change,” says BTHA director of communications, Natasha Crookes. “The natural daylight makes all their products look fantastic.”Exhibitor Wilton Bradley’s Dave Ellis says: “Something had to be done. On a purely attendance level visitors found it difficult to visit Excel and we have really seen a positive response to the move.”Held from 26 to 28 January 2010 the dedicated toy, game and hobby trade exhibition is around five per cent down on exhibitors year-on-year, with noticeable brands such as Mattel and Hornby missing. Crookes says although some brands are choosing not to exhibit this year the show had a waiting list of exhibitors. “We have the same floor space occupied as at Excel. We have had to make the aisles narrower and there was no room for features this year. “The toy industry has been incredibly lucky in the recession. The closure of Woolworths was quite a big loss as it accounted for 11 per cent of the UK toy sales. Everyone has just battened down the hatches and they’ve tightened down what they do and as a result they have come out better on the other side,” Crookes adds. As well as moving the exhibition from Excel London to Olympia, the BTHA also took the decision to reduce the number of days from four to three. “With the new venue we thought it was time to make the change. Exhibitors thought that three days was really going to be enough,” says Crookes.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

EN spotlights #eventtech start-ups with new competition

EN spotlights #eventtech start-ups with new competition

EN has teamed up with Event Tech Lab and EventTech 17 to launch a competition to help #eventtech start-ups get more exposure in the events industry.
Reed acquires Imbibe Media

Reed acquires Imbibe Media

Reed Exhibitions has announced that it has acquired Imbibe Media, the company behind B2B drinks industry show Imbibe Live.
Celtic Manor convention centre construction to commence in February

Celtic Manor convention centre construction to commence in February

Construction of the International Convention Centre at the Celtic Manor Resort near Newport is to get under way next February, according to chief executive of the Celtic Manor Ian Edwards.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

Fund-raising the bar

Fund-raising the bar

Five venues from around the UK give EN the lowdown on the work they have done with charities in 2016.
New kid on the block

New kid on the block

Stuart Johnston discovers the world of exhibitions in his new Ascential role.
The big picture

The big picture

Imagine you could find all the photos taken at your event...well now you can, says Gaggletag founder Gideon Summerfield.

Latest Galleries

ESSA 2016 Conference of Things

ESSA 2016 Conference of Things

This year’s ESSA Conference achieved a record attendance of delegates from across the events supplier industry, representing over 100 companies at Ricoh Arena, on 24 November.
The Prosthetics Event 2016

The Prosthetics Event 2016

Exhibition, education and shopping show The Prosthetics Event, returned to Conference Aston in Birmingham for the third consecutive year on 19 November.
World Travel Market London 2016

World Travel Market London 2016

World Travel Market (WTM) London 2016, which took place on 7-9 November at ExCeL London, celebrated its most successful show yet with a joint record attendance of 51,500.

Latest Opinions

Opportunity knocks

Opportunity knocks

Paul Byrom, AEO chairman and MD at Upper Street Events on the formation and goals of the new AEO Development Board
The height of safe practice

The height of safe practice

Andrew Harrison, ESSA director on continuing to build a robust, safety-first, working culture in events and exhibitions.
All part of the plan

All part of the plan

Kevin Horler, project director of Vividfish Ltd, on the importance of creating an inbound marketing strategy for your next exhibition.