UBM brings corporate responsibility brand to UK

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With the launch of the Responsible Partnerships Exhibition at the Business Design Centre (BDC) in March, UBM looks to bring its corporate-responsibility expo structure to the UK and Europe as a whole.UBM launched NGO Brazil 2009 in Sao Paulo, and ran its second edition of the show in November 2010 (pictured). The show model looks to partner charities and non-profit organisations with businesses.The show will run from 17 to 18 March at the BDC and includes 150 exhibitors.“We give away exhibition space for free to charities,” said UBM digital director John Welsh, who leads the project in the UK, “so they can build relationships with businesses. Overall, it’s a not-for-profit event, so any revenue raised from paying delegates or sponsorship will go towards the cost of the exhibition.”Welsh added that UBM hopes to launch similar events in India and China, where it has much of its business.In a joint venture with UBM, HRH Prince of Wales’ charity Business in the Community will organise The Responsible Business Convention alongside the exhibition. The BDC will also host this year’s Exhibition News Awards.Any news? exhibitionnews@mashmedia.net
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