UBM expands into South America

Twitter Facebook Google+ LinkedIn
United Business Media (UBM) has increased its presence in Brazil with the acquisition of several exhibitions. The company has acquired a 75 per cent equity stake in Brazilian exhibition organiser Sienna Interlink (SI), and a 60 per cent stake in maritime industry tradeshow Navalshore.Based in Sao Paolo, the formerly privately-owned SI runs the Concrete Show South America, the region’s largest concrete industry trade show. Held each August in Sao Paolo, this year’s show is expected to attract around 20,000 visitors and 400 exhibitors on 33,000sqm of exhibition space.SI also owns the smaller Restaubar Show. In 2009, the two exhibitions generated aggregate revenue of an estimated US$4m.The acquisition exposes UBM to the growing South American concrete market, which is benefitting from increased construction activity leading up to the 2014 FIFA World Cup in Brazil and the 2016 Rio de Janeiro Olympics.CEO of UBM International Media, Simon Foster, says: “The Concrete Show South America is a terrific addition to our portfolio of Brazilian tradeshows and is set to benefit greatly from the substantial investment in infrastructure construction taking place across the region. The business also provides us with an established and successful platform from which to launch new products in South American markets.” The 2009 edition of Navalshore attracted more than 250 exhibiting companies and over 12,600 maritime engineering industry visitors, generating revenues of around $700,000. The next edition of Navalshore takes place during 11-13 August 2010.
Twitter Facebook Google+ LinkedIn

Related Stories

Elsewhere on EN

Only one day left to get your EN Awards entries in

Only one day left to get your EN Awards entries in

Only one day left event profs! One day to make it count and enter your very best people, shows and companies into the 2017 EN Awards.
Movers & Shakers 18/01/16

Movers & Shakers 18/01/16

People moves at Inntel, Sodexo and BCD M&E and Zibrant Live!
Fast Forward 15 encourages future female talent to apply

Fast Forward 15 encourages future female talent to apply

Industry initiative Fast Forward 15 is looking for its third intake of mentees.

WATCH THE EN AWARDS 2016 HIGHLIGHTS


silverstream.tv

Most read Stories

EN Awards People Finalists revealed

EN Awards People Finalists revealed

The first group of the highly anticipated shortlist for the EN Awards has been announced, including Best Newcomer and Best Event Director categories.
Reactions from events industry following Britain’s vote to leave EU

Reactions from events industry following Britain’s vote to leave EU

As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
And the Show category finalists are...

And the Show category finalists are...

The final shortlist group for this year’s EN Awards has been announced, including Best Consumer Show Marketing Campaign, Best Brand Expansion and Best Trade Show.

Latest Features

Going Live

Going Live

From small screen to show floor, organisers are creating immersive experiences by bringing the UK’s most popular TV shows to life
The art of brewing

The art of brewing

If you’re having a dry January, look away. Thirsty ale lovers read on for a taste of the upcoming Manchester Beer and Cider Festival.
Last Word with Ed Tranter

Last Word with Ed Tranter

The managing director of MA Exhibitions on his ocean blue Gibson Les Paul, wanting a licence to kill and being pen pals with the Queen.

Latest Galleries

London Boat Show 2017

London Boat Show 2017

Award-winning British actress Joanna Lumley OBE was on hand when the London Boat Show officially opened to crowds at ExCeL London.
NHM’s last dance with Dippy

NHM’s last dance with Dippy

The Natural History Museum hosted a New Year celebration for 600 revellers to make history and be part of the final event with the iconic Dippy the Diplodocus in the Hintze Hall.
Christmas lunch at ExCeL

Christmas lunch at ExCeL

Mash Media, ExCeL London and Brand Events came together with other industry bodies to host a festive lunch across East End London for Newham communities.

Latest Opinions

30% of Confex exhibitors are NEW

30% of Confex exhibitors are NEW

The Confex Showfloor, always a hive of activity, colour and buzz, welcomes a host of new exhibitors bringing even more pizzazz with new and unusual venues and destinations from all over the globe.
10 years in the making

10 years in the making

As the association has gone from strength to strength over the last 10 years, Andrew Harrison, ESSA director talks achievements, expertise and knowledge.
The Dealmaker in January

The Dealmaker in January

Steve Monnington of Mayfield Media Strategies runs the rule over the latest global exhibition deals.