UK Events Week is set to return this February to create a festival for the events industry.
Last year, the week brought together leading brands including MasterCard, Shell, Renault, BAT and Gett, as well as technology giants twitter, Facebook and Google, in a series of dinners, seminars and forums.
The week will kick off on 27 February and conclude on 3 March, with the focus once again aimed at the industry’s dialogue with businesses and brands. UK Events Week will be a complete celebration of the UK events industry and its growing role within the sales, marketing and incentive budgets of businesses and brands around the world.
The role of events in the marketing mix was a constant theme throughout the event last year and again, major media and marketing brands were on show, from Havas Media Group to Clive, and from George P Johnson to The Big Cat Group.
UK Events Week, will take place throughout the week of International Confex, Event Production Show and *office, and will provide more reasons for eventprofs to be in London that week, and soak up even more powerful content.
The campaign is encouraging other industry professionals and organisations to host their own events and marketing throughout the week, and to join in on the large amounts of social media and digital dialogues that will take place during the week.
Image: Beatrice Cornnachia, head of marketing EMEA for MasterCard, who spoke at The Shard last year