Key market trends in the performance of meeting venues are set to be identified in the 2016 UK Conference and Meeting Survey (UKCAMS), now in its 23rd consecutive year.
The survey asks UK venues to provide data on their meeting and conference business during the calendar year 2015. It includes questions on the number of events hosted, rates achieved, event duration and size, client type, investment plans, together with projections for business in 2016.
Simon Gidman, head of business visits and events for VisitEngland and principal sponsor of UKCAMS 2016, said: “VisitEngland recognises the necessity of providing the latest market intelligence to the industry as well as to government and other key stakeholders.
“The UKCAMS research is both well established and highly regarded as a source of reliable and robust information. It has a proven track record in making the case for the significance and value of this crucial sector to the economy, and in highlighting the latest and emerging trends. Support from venues across the UK is vital for this important research and I urge all of them to take part in this year’s study.”
New for the 2016 survey are questions on:
- Factors likely to influence venue selection, such as facilities for hybrid events and the provision of flexible event spaces
- Sources of lead generation and new business for venues, including the social media, third party websites and referrals from other venues
The online questionnaire can be accessed at: www.surveymonkey.com/r/UKCAMS2016