UK Trade and Investment (UKTI) has once again shown its support for exhibitions by flying British business owners to Middle East Electricity at the Dubai International Convention Centre.Its aim is to boost international business for UK small- and medium-sized enterprises (SMEs) with grants allowing them to exhibit at international trade shows.The UK government body has recognised trade shows as one of the best ways to break into international markets for SMEs.“Trade shows can be an extremely important way, especially for SMEs getting in front of clients,” said a spokesperson for UKTI. “Every sector has certain tradeshows that are particularly important and not to be missed, and these can be a very good first step helping SMEs to export.“SMEs often think they aren’t ready to export when in fact they are,” he added.
As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.