VisitBritain launches new interactive website in 22 languages

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The national tourism agency VisitBritain (VB) has launched its new website, which it says “gives customers from around the world a unique opportunity to be inspired to come to Britain”.VisitBritain.com will be VB’s main international communications platform and will be customised according to where the visitor comes from, with 22 languages available. Social media including Twitter and Facebook will also be incorporated into the site.“The new website is key to delivering our strategy to inspire visitors to visit Britain before, during and after the Olympic Games," says director of marketing for VB, Laurence Bresh. "Our current 32m overseas visitors contribute £16.5bn of revenue to the UK economy. We have stretching targets to grow that figure, so it is vital that we inspire them and make it straightforward for them to plan their visit here.”
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