Volume calls time on Promotional Marketing Exhibition
11-Dec-09by Annie Byrne
Volume Exhibitions is cancelling its Promotional Marketing Exhibition and supporting the launch of a new show for the sector instead.Running for four months and due to take place at the Royal Horticultural Halls 21-22 April 2010, PME targeted the promotions, incentive and motivation industry. But managing director of Volume Exhibitions Simon Tilley says he does not have “the time and resources to develop PME to its full potential”.Instead, Tilley has pledged his support to Waypoint’s Incentives and Promotional Marketing Live, which is run by a long-standing business colleague Stephen Richards “I have entered into an agreement with Waypoint to transfer my bookings to this exhibition where possible and to continue to introduce potential exhibitors to Waypoint,” says Tilley.Incentives and Promotional Marketing Live runs 21-22 September 2010 at the NEC.
As the UK has voted to leave the European Union with a 52 per cent majority result, EN has spoken to members of the exhibition and events industry, to gauge their initial reactions on the future of the UK and their businesses.
More than 8,000 visitors arrived at ExCeL London on 4-6 February for the fourth edition of 100% Optical. The show featured more than 175,000 frames, catwalk performances and a comprehensive education programme.