Williams responds to Liverpool boat show axe

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Former head of London International Boat Show (LIBS) organiser National Boat Shows Andy Williams has spoken out against claims the cancelled Liverpool Boat Show suffered as a result of low business levels at the 2011 LIBS. As reported in EN, Marine Industry Events (MIE) attributed the demise of its Liverpool Boat Show to tough economic conditions, along with a “commercially disastrous” London International Boat Show for exhibitors. The inaugural event was scheduled from 29 April to 8 May.“For them [MIE] to blame it on that is ludicrous because there have been some great successes,” Williams told EN. “The show in London, for most people including the company I’m at now, was a very successful show during a difficult economic time.”Williams left his position as MD of National Boat Shows for a role as marketing director at boat manufacturer and London exhibitor Princess Yachts. “It’s at times when there’s difficult trading periods that a good and important show comes into its own,” he continued. “Some people didn’t do as well as maybe they had hoped [in London] but they would say it isn’t the show’s fault, it’s the market’s fault. The show delivered all it could deliver in difficult market conditions.”According to National Boat Shows, visitor numbers at the 2011 LIBS rebounded after it re-worked the brand and co-located with The Outdoors Show and The London Bike Show. Williams was replaced by Murray Ellis. Want to comment? Register below.
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